In 2004, The Daily Show with Jon Stewart took on a burgeoning technology that they saw as a completely nonsensical mix of two things: the camera phone. As Ed Helms puts it in the “digital watch” segment above, the technology “combines the rapid battery depletion of a high-powered digital camera with the image production capability of a phone.” Read more…
Posts Tagged ‘mock’
Sony Australia is trying its hand at some viral marketing for its mirrorless cameras. The company has created a YouTube account called DSLR Gear No Idea, which contains a number of very short videos that poke fun at clueless DSLR users. The description of the channel reads:
These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them using the ‘share’ button. To find out more visit http://www.sony.com.au/productcategory/nex-camera
Each of the videos (apart from the lengthier compilation above) runs about 15 seconds and features a different stereotype. “F-Stop Fusspot” mocks the portrait photographer who’s constantly changing settings on a camera he doesn’t understand. “The Flasher” pokes fun at those who insist on using their flash in any and every situation.
Who really needs photography skills when you have such an incredible device? You don’t really have to think about it. Just press the button.
What’s sad is that some people will inevitably believe that this is a real product, and of those people, some will be disappointed when they find out this is fake.
Film student Zach King and his sister made this creative mock commercial for the Macbook Air using a Canon 5D Mark II, some string and a lot of imagination.