Memoto, the company behind the wearable camera that automatically documents the user’s life by taking a photo every 30 seconds, has a new name, $3 million in fresh capital, and plans to start shipping product next month. Read more…
Memoto has been making an appearance at the SXSW 2013 festival over the past week. When founders arrived at the show last Thursday, they wore two of the tiny lifelogging cameras they’ve been developing. The devices snapped one photo ever thirty seconds, and the duo soon amassed tens of thousands of point-of-view images capturing the things they were experiencing in Austin, Texas.
One of the big emerging ideas in the camera world is the idea of wearable cameras that automatically capture your memories for you. Memoto is the wearable camera project that caused the biggest splash in 2012, but a month before it was announced, there was another camera that made a quieter entrance. It was the Autographer, a camera shaped like a pack of gum that uses a number of different sensors to intelligently snap photos during interesting moments in your life.
To demonstrate its potential for documenting life’s memories, the company asked renowned photographer Rankin to document a photo shoot using its prototype cameras.
There are a number of lifelogging camera projects racing to be first movers in the emerging industry of cameras that can capture every waking moment of our lives for future reference. Examples include Google Glass, Vuzix, and Memoto). The Huffington Post has published an interview with Memoto co-founder Martin Källström in which he shares some thoughts on what the future holds:
You actually can preserve memories of everyday situations. When I look back at what parts of my life I have documented or captured in photos, it’s really the moments where you’re all dressed up, everyone is smiling, it’s Christmas, it’s a birthday. Those are important moments, but I think it’s important to realize the power of everyday moments as well. Those moments should be given more value. The in-betweens are getting lost more and more.
Sadly, I’ve lost both my parents, and I really feel that my memories of them are fading much more quickly than I’d like them to. What’s left are the stories we’ve always told each other about what we experienced… and the photos that have ended up in albums.
The Master Photo Finishers of America would have loved a Memoto camera back in the early 20th century.
Memoto Camera Creator Imagines Life With Total Recall [The Huffington Post]
One of the big ideas that seems destined to explode over the next decade is lifelogging, the ability to automatically capture and store one’s life and experiences for future reference. Memoto is a new camera that’s trying to be a pioneer in this emerging market. Its name and tagline should give you a good sense of what it does: “Memoto Lifelogging Camera: A tiny, automatic camera and app that gives you a searchable and shareable photographic memory.”