Posts Tagged ‘marketresearch’

More Than One Quarter of All Photos Now Taken with Smartphones

Smartphones are taking huge bites out of the compact camera market. A recent study by market research company NPD found that the percent of photographs taken with a smartphone has increased from 17% to 27% over the past year, while the share of photos taken with a dedicated camera has dropped from 52% to 44%. Senior imaging analyst Liz Cutting says,

There is no doubt that the smartphone is becoming ‘good enough’ much of the time; but thanks to mobile phones, more pictures are being taken than ever before. Consumers who use their mobile phones to take pictures and video were more likely to do so instead of their camera when capturing spontaneous moments, but for important events, single purpose cameras or camcorders are still largely the device of choice.

The point-and-shoot camera market is taking the brunt of the damage: during the first 11 months of 2011, the market lost 17% in units sold and 18% in revenue.

(via NPD via Wired)


Image credit: Image by The NPD Group/Imaging Confluence Study 2011

Nikon Ranks Highest in Customer Satisfaction Among Online DSLR Buyers

A study conducted by market research firm J.D. Power and Associates has found that “Nikon Pro Series” DSLRs rank highest in customer satisfaction. The company surveyed 4,500 verified online DSLR buyers to find out their satisfaction across five factors: image quality, durability, features, ease of use, and responsiveness.

The Nikon Pro Series ranks highest in online buyer satisfaction with a score of 914. The Nikon Pro Series performs particularly well in shutter speed/lag time, durability and reliability and ease of operation. The Canon Mark-Series follows in the rankings with a score of 909, and performs particularly well in performance and picture quality. The Canon D-Series and Nikon D-Series rank third in a tie, each with a score of 889.

Overall, customers were most satisfied with image quality but least satisfied with durability and responsiveness.
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