Posts Tagged ‘marketingstunt’

Are Olympus’ Marketing Stunts Becoming a Habit?

Are Olympus Marketing Stunts Becoming a Habit? olympusmarketing

You might remember the Olympus marketing stunt from a few weeks ago when they sent a box complete with two walnuts and a note that simply read “coming soon” to a few different tech blogs. Since then we’ve seen the release of the new TG-1, but apparently Olympus isn’t done with either their new releases or the marketing stunts that go along with them.

Sadly, their most recent note to TechRadar came without finger food, but instead simply read:

“A portrait! What could be more simple and more complex, more obvious and more profound.”

This time around we won’t speculate as to what the note is hinting towards (although some believe it’s a 75mm portrait lens that’s been in production for some time) but feel free to deliberate away in the comments down below.

(via TechRadar)

Olympus Goes Nuts, Possibly to Promote Its New Uber-Durable Camera

Olympus Goes Nuts, Possibly to Promote Its New Uber Durable Camera nuts mini

The world of photography is full of “nuts,” but these are the first we’ve seen that you could actually crack open with a nutcracker. For its latest photography marketing stunt, Olympus has been sending out a box complete with two walnuts and a note that simply says “coming soon.” TechRadar received one, and PhotographyBlog received another.
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The Big Hands Now Hold Giant Nikon Mirrorless Cameras

The Big Hands Now Hold Giant Nikon Mirrorless Cameras thebighands mini

Turns out the giant hand sculptures that popped up all over the world over the past few days were indeed part of a marketing stunt for Nikon’s new mirrorless cameras. thebighands.com is now an “I AM Nikon 1″ website. Our guess yesterday turned out to be true as well: the hands are now holding giant Nikon mirrorless cameras!