Posts Tagged ‘marketingstunt’

Sprite’s Raspberry Pi Camera: Marketing Stunt Meets DIY Photography

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There’s nothing like a gimmicky camera to make you tilt your head to the side and raise an eyebrow out of curiosity. The most recent gimmick to cross our desks is a camera that is equal parts advertising and DIY creation: an over-branded Sprite camera with a Raspberry Pi at its core. Read more…

Are Olympus’ Marketing Stunts Becoming a Habit?

You might remember the Olympus marketing stunt from a few weeks ago when they sent a box complete with two walnuts and a note that simply read “coming soon” to a few different tech blogs. Since then we’ve seen the release of the new TG-1, but apparently Olympus isn’t done with either their new releases or the marketing stunts that go along with them.

Sadly, their most recent note to TechRadar came without finger food, but instead simply read:

“A portrait! What could be more simple and more complex, more obvious and more profound.”

This time around we won’t speculate as to what the note is hinting towards (although some believe it’s a 75mm portrait lens that’s been in production for some time) but feel free to deliberate away in the comments down below.

(via TechRadar)

Olympus Goes Nuts, Possibly to Promote Its New Uber-Durable Camera

The world of photography is full of “nuts,” but these are the first we’ve seen that you could actually crack open with a nutcracker. For its latest photography marketing stunt, Olympus has been sending out a box complete with two walnuts and a note that simply says “coming soon.” TechRadar received one, and PhotographyBlog received another.
Read more…

The Big Hands Now Hold Giant Nikon Mirrorless Cameras

Turns out the giant hand sculptures that popped up all over the world over the past few days were indeed part of a marketing stunt for Nikon’s new mirrorless cameras. thebighands.com is now an “I AM Nikon 1″ website. Our guess yesterday turned out to be true as well: the hands are now holding giant Nikon mirrorless cameras!