marketing

SD Card-Laden Paper Airplanes to Be Dropped from the Edge of Space

Viral marketing agency The Viral Factory is helping Samsung with an experiment in which they're planning to drop 100 SD cards attached to paper airplanes from 21 miles above the Earth in the stratosphere. Instructions will be printed on the paper airplane informing anyone who finds one of the experiment and what they can do to participate. Finders are encouraged to shoot with the cards and then upload anything taken to the Project Space Planes website.

The claim that the planes will "carry the messages across the world" is a bit farfetched, but supposedly the planes could potentially travel hundreds of miles depending on the wind conditions. The experiment is planned for mid-October.

Taylor Swift Markets New Sony Cyber-shot

Country-pop darling Taylor Swift has joined the growing list of camera-toting celebrity spokespersons. Swift's partnership with Sony hit the limelight in January during CES2010, when Swift joined in the Sony press event to announce her use of Sony 3D technology during her current tour.