Posts Tagged ‘marketing’

Instagram Takes Step Toward Profitability by Updating Its ToS, Causes Grumbling

Earlier this month, Facebook stated that it’s working on strategies for monetizing Instagram. Now we’re starting to see the gears in the money-making machine warming up.

Instagram announced an update to its Terms of Service and Privacy Policy documents today, with changes that will take effect on January 16, 2013. While it’s understandable that any service’s terms must change if rolls out a new business model, many users aren’t pleased with what some of the updated sections say.
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Fujifilm: Black X-E1 Perfect for Reportage, Silver Edition Perfect for Women

An anonymous reader emailed us with a complaint about the way Fujifilm is marketing the X-E1 in a non-gender-neutral way.
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Carol Of The Bells Played Using Sounds From Inside a Photo Frame Factory

Custom photo frame maker Alphabet Photography has scored one of the first big viral marketing wins of this holiday season by releasing the creative video above a couple of weeks ago. In it, they play the popular Christmas tune Carol of the Bells using various objects inside the warehouse in which the company’s photo frames are made.
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Famous Photographs Turned Into Arm’s-Length Self-Portraits

Self-portraits snapped with an outstretched arm can be seen everywhere these days, from profile pictures on Facebook to filtered shots on Instagram. Among iconic historical photos? Not so much.

However, Cape Town, South Africa-based newspaper Cape Times has launched a brilliant new advertising campaign that imagines what those photos were look like if they had been captured with arm’s-length “selfies”.
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Shootout Game Uses Duels to Find the Fastest Camera Slinger in the West

Check out this brilliant marketing idea: to promote its professional sling-style camera backpacks, Kata designed a carnival/arcade-style game called Shootout. It’s live contest that has been held in various store locations and trade shows around the world. Basically, participants engage a virtual cowboy photographer in a duel. Once the timer starts, one must swing their camera bag around, “unholster it”, and snap a photo of the screen. If the time captured in your photo is less than the time achieved by Mr. Cowboy Photog (and faster than other participants), you win a pretty pricey camera bag.
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Google Turns Times Square in NYC Into a Photo Gallery for Everyone’s Pictures

If you’ve always wanted your photography prominently displayed in New York City’s Times Square, Google can help make it happen — as long as you’re okay with adding some text to your picture and participating in a marketing effort. To show that its new line of Chromebook laptops is designed for all kinds of users, the Mountain View-based company has launched a new campaign called For Everyone. It’s a giant photo gallery that invites the world to upload photos that answer the question, “who are Chromebooks for?”
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MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Sony Holds the World’s First Real-Time Digital Photography Exhibition

Imagine a photography exhibition in which all the photographs on the walls are being captured by their respective photographers in real-time around the world. That’s the kind of show Sony put on this past Thursday in London: the world’s first real-time digital photography exhibition.
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DSLR Gear No Idea: Videos Poking Fun at Clueless DSLR Users

Sony Australia is trying its hand at some viral marketing for its mirrorless cameras. The company has created a YouTube account called DSLR Gear No Idea, which contains a number of very short videos that poke fun at clueless DSLR users. The description of the channel reads:

These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them using the ‘share’ button. To find out more visit http://www.sony.com.au/productcategory/nex-camera

Each of the videos (apart from the lengthier compilation above) runs about 15 seconds and features a different stereotype. “F-Stop Fusspot” mocks the portrait photographer who’s constantly changing settings on a camera he doesn’t understand. “The Flasher” pokes fun at those who insist on using their flash in any and every situation.
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Photographer David Bailey with 142 Other David Baileys

This photograph shows renowned British photographer David Bailey standing with 142 men who share his name. You might be wondering how such a strange photo concept came together. If you remember, last month we reported that Samsung had launched a unique marketing campaign that asked any UK resident named David Bailey to step forward.
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The Perks of Having a Large Instagram Following

You don’t get to 200,000 followers without earning a few perks. A couple of months ago, we reported that a number of Instagram power users had been flown out to the US Open in New York as part of various companies’ marketing campaigns. Free trips and freebies like that one are becoming more and more common for Instagrammers with large followings.
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