Posts Tagged ‘marketing’

Sony Holds the World’s First Real-Time Digital Photography Exhibition

Imagine a photography exhibition in which all the photographs on the walls are being captured by their respective photographers in real-time around the world. That’s the kind of show Sony put on this past Thursday in London: the world’s first real-time digital photography exhibition.
Read more…

DSLR Gear No Idea: Videos Poking Fun at Clueless DSLR Users

Sony Australia is trying its hand at some viral marketing for its mirrorless cameras. The company has created a YouTube account called DSLR Gear No Idea, which contains a number of very short videos that poke fun at clueless DSLR users. The description of the channel reads:

These are the DSLR clueless – all the gear and no idea. Remind you of someone? Share it with them using the ‘share’ button. To find out more visit http://www.sony.com.au/productcategory/nex-camera

Each of the videos (apart from the lengthier compilation above) runs about 15 seconds and features a different stereotype. “F-Stop Fusspot” mocks the portrait photographer who’s constantly changing settings on a camera he doesn’t understand. “The Flasher” pokes fun at those who insist on using their flash in any and every situation.
Read more…

Photographer David Bailey with 142 Other David Baileys

This photograph shows renowned British photographer David Bailey standing with 142 men who share his name. You might be wondering how such a strange photo concept came together. If you remember, last month we reported that Samsung had launched a unique marketing campaign that asked any UK resident named David Bailey to step forward.
Read more…

The Perks of Having a Large Instagram Following

You don’t get to 200,000 followers without earning a few perks. A couple of months ago, we reported that a number of Instagram power users had been flown out to the US Open in New York as part of various companies’ marketing campaigns. Free trips and freebies like that one are becoming more and more common for Instagrammers with large followings.
Read more…

Hasselblad Lunar Site Contains Bogus Information About Camera Sensors

Regardless of how you feel about Hasselblad’s idea of taking a $1,100 Sony NEX-7, souping it up, and selling it for $6,500 as a Hasselblad Lunar, I think we can all agree that there needs to be honesty in marketing the camera. Well, that’s what a couple of sections over on the Lunar website seriously lack. Check out the page boasting about the camera’s APS-C HD CMOS Sensor, which contains a side-by-side comparison showing the common APS-C sensor size next to other popular sizes. Does that look like a Micro Four Thirds sensor to you?
Read more…

Instagram Power Users Covering the US Open Alongside Press Photographers

It pays to be a top user on Instagram. In addition to having hundreds of thousands of eyes glued to your stream of photos, marketers for the world’s top brands are constantly trying to think of ways to incorporate you into their advertising campaigns. Case in point: at the US Open this year, there will be three Insta-celebs covering the event alongside the photojournalists from major national media outlets.
Read more…

Is This the Difference Between CCD and CMOS Camera Sensors? Nope

Virtually all digital still cameras capture light using either a CCD or a CMOS sensor. Most consumers don’t know the difference, and — given the rate at which CMOS sensors are improving — both sensors perform equally well in most cases (Leica is rumored to be switching over to the CMOS camp with its upcoming M10).

However, that’s not what a PC World store in Ireland wants you to believe. The photo above shows an informational placard that was on display recently in one of its stores. The top image shows a scene shot with a CCD sensor, and the bottom image allegedly shows the “same scene” shot with a CMOS sensor. Hmmm…
Read more…

40% of the World’s Top Brands Are Now Using Instagram

Over the past year, Instagram has been the most talked-about photo sharing service and one of the most talked about social networking services. Logically, more and more brands are joining it and trying to figure out ways to reach potential customers through filtered photos.

Social media analytics company SimplyMeasured published an interesting report earlier this week that explores how popular Instagram currently is among the world’s most valuable brands.
Read more…

David Beckham Surprises Fans Inside a Photo Booth

Heartwarming video alert: soccer fans snapping photos inside a London Olympics 2012 photo booth were given a surprise of a lifetime when soccer legend David Beckham randomly poked his head in. The video above — created by Adidas — captures the priceless reactions of the shocked fans. See if you can spot the die-hard Beckham fan (hint: he’s young).
Read more…

Iconify: The Modern Portfolio, Reimagined

One of the most important things a photographer must do is advertise and sell their services. All professionals have a good grasp on how to take great photos and edit them in post to make them look even better, but fewer have the time, expertise, or funds to put together a quality portfolio that will catch a client’s eye and bring them business. That’s where the Iconify platform comes in. Read more…