Posts Tagged ‘marketing’

Crappy Vs Snappy: Photog Uses Side-by-Side Comparisons to Market His Skill

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One of the problems photographers face today is explaining to clients why it’s worth it to pay a professional to do a job the client often feels they can do themselves. And while people familiar with photography can immediately give a plethora of reasons why an entry-level DSLR in an layman’s hands is NOT the same as hiring a professional, clients often don’t get it.

That’s why Sudbury, Ontario-based photographer James Hodgins started his witty, “Crappy Vs Snappy” showcase. He either invites clients to tag along on shoots with their own camera or snaps his own crappy images in “P” mode, and then places the results side-by-side with his professional-quality shots. The client rarely needs any more convincing after that. Read more…

Dove Speaks Out Against Retouching by Releasing an Anti-Photoshop Action

Skin care company Dove is speaking out on the issue of “fake beauty” being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for “fake” images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.
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Ambermatic App Applies a Filter to Your Photos Using a Real Pair of Shades

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Last year we shared a clever “real world Instagram filter” concept called InstaCRT, which took submitted photos and rephotographed them on a real CRT monitor to capture a CRT look. Seeing the success of that project, Ray-Ban has decided to use the same idea in a clever bit of marketing to promote its Ambermatic sunglasses.

To show people what the world looks like through sunglasses fitted with Ambermatic lenses, the company launched an iOS camera app called Ray-Ban Ambermatic. It can apply a yellow tint to your photos using a real pair of Ambermatic glasses.
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Promo Idea: Use Tiny DSLR USB Drives to Make Sure Your Photos Are Seen

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To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).
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A Brilliant Series of Advertising Portraits Promoting Dental Floss

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The Brazilian advertising agency Y&R recently came up with an extremely clever series of photographs for Colgate to promote the company’s line of Total dental floss. Check out the three couple portraits in the post and see how quickly your eye is drawn to the weirdness.
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Adorable Photographs of Scottish Ponies Wearing Cardigan Sweaters

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In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.
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Instagram Takes Step Toward Profitability by Updating Its ToS, Causes Grumbling

Earlier this month, Facebook stated that it’s working on strategies for monetizing Instagram. Now we’re starting to see the gears in the money-making machine warming up.

Instagram announced an update to its Terms of Service and Privacy Policy documents today, with changes that will take effect on January 16, 2013. While it’s understandable that any service’s terms must change if rolls out a new business model, many users aren’t pleased with what some of the updated sections say.
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Fujifilm: Black X-E1 Perfect for Reportage, Silver Edition Perfect for Women

An anonymous reader emailed us with a complaint about the way Fujifilm is marketing the X-E1 in a non-gender-neutral way.
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Carol Of The Bells Played Using Sounds From Inside a Photo Frame Factory

Custom photo frame maker Alphabet Photography has scored one of the first big viral marketing wins of this holiday season by releasing the creative video above a couple of weeks ago. In it, they play the popular Christmas tune Carol of the Bells using various objects inside the warehouse in which the company’s photo frames are made.
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Famous Photographs Turned Into Arm’s-Length Self-Portraits

Self-portraits snapped with an outstretched arm can be seen everywhere these days, from profile pictures on Facebook to filtered shots on Instagram. Among iconic historical photos? Not so much.

However, Cape Town, South Africa-based newspaper Cape Times has launched a brilliant new advertising campaign that imagines what those photos were look like if they had been captured with arm’s-length “selfies”.
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