Posts Tagged ‘marketing’

Canon’s “Super Soccer Kids” Ad Jumps On the Cute Child Commercial Fad

The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.”
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Photographer Discovers Viral Success by Snapping Bizarre Sights in the Amazon

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Photographer Jeff Cremer has figured out a winning formula for masking a splash on the Internet: travel to exotic jungles and take pictures of things that are rare, interesting, and bizarre.
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Ashton Kutcher is Reportedly Out as the Face of Nikon, Company Denies It

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One of the most prominent celebrity endorsement deals in the camera industry has been actor Ashton Kutcher serving as the face of Nikon. Since 2009, Kutcher — a guy who boasts over 14 million Twitter followers — has been appearing in commercials and print ads hawking Nikon digital cameras. In 2012, TIME voted the partnership as a top 10 celebrity tech endorsement.

There have been strange rumblings in the camera industry over this past weekend regarding the relationship between Kutcher and Nikon, with a rumor suggesting that the relationship has gone sour and is over.
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Clever Ad Tells the Love Story of a Photog and an Olympus Camera

Creativity and humor score big points with consumers. That’s why photographers, camera companies and camera stores alike often employ one or both to get their customers’ attention. Some of what we’ve seen in the past includes James Hodgins’ Crappy Vs Snappy, Olympus’ ziplock bags of walnuts, and Schick’s razor photo fad.

The above video by Canada’s The Camera Store is another prime example. Instead of making a bland announcement, they decide to film this fun and funny ‘love story’ to let their customers know the store will once again be carrying Olympus brand cameras. Read more…

Crappy Vs Snappy: Photog Uses Side-by-Side Comparisons to Market His Skill

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One of the problems photographers face today is explaining to clients why it’s worth it to pay a professional to do a job the client often feels they can do themselves. And while people familiar with photography can immediately give a plethora of reasons why an entry-level DSLR in an layman’s hands is NOT the same as hiring a professional, clients often don’t get it.

That’s why Sudbury, Ontario-based photographer James Hodgins started his witty, “Crappy Vs Snappy” showcase. He either invites clients to tag along on shoots with their own camera or snaps his own crappy images in “P” mode, and then places the results side-by-side with his professional-quality shots. The client rarely needs any more convincing after that. Read more…

Dove Speaks Out Against Retouching by Releasing an Anti-Photoshop Action

Skin care company Dove is speaking out on the issue of “fake beauty” being promoted in photographs through Photoshopping. Rather than address the issue directly at first, the company decided to speak out directly to those responsible for “fake” images by doing some clever guerrilla marketing. It essentially pranked retouchers through the Web by releasing a fake Photoshop beauty Action that undoes manipulation rather than creates it.
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MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Ambermatic App Applies a Filter to Your Photos Using a Real Pair of Shades

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Last year we shared a clever “real world Instagram filter” concept called InstaCRT, which took submitted photos and rephotographed them on a real CRT monitor to capture a CRT look. Seeing the success of that project, Ray-Ban has decided to use the same idea in a clever bit of marketing to promote its Ambermatic sunglasses.

To show people what the world looks like through sunglasses fitted with Ambermatic lenses, the company launched an iOS camera app called Ray-Ban Ambermatic. It can apply a yellow tint to your photos using a real pair of Ambermatic glasses.
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Promo Idea: Use Tiny DSLR USB Drives to Make Sure Your Photos Are Seen

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To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).
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A Brilliant Series of Advertising Portraits Promoting Dental Floss

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The Brazilian advertising agency Y&R recently came up with an extremely clever series of photographs for Colgate to promote the company’s line of Total dental floss. Check out the three couple portraits in the post and see how quickly your eye is drawn to the weirdness.
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Adorable Photographs of Scottish Ponies Wearing Cardigan Sweaters

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In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.
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