Posts Tagged ‘marketing’

Ambermatic App Applies a Filter to Your Photos Using a Real Pair of Shades

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Last year we shared a clever “real world Instagram filter” concept called InstaCRT, which took submitted photos and rephotographed them on a real CRT monitor to capture a CRT look. Seeing the success of that project, Ray-Ban has decided to use the same idea in a clever bit of marketing to promote its Ambermatic sunglasses.

To show people what the world looks like through sunglasses fitted with Ambermatic lenses, the company launched an iOS camera app called Ray-Ban Ambermatic. It can apply a yellow tint to your photos using a real pair of Ambermatic glasses.
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Promo Idea: Use Tiny DSLR USB Drives to Make Sure Your Photos Are Seen

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To promote this year’s edition of its sports photography competition, Red Bull Illume is sending out a pretty slick promo. It’s simply a USB drive loaded with a press media kit, but the presentation is so clever that we thought we’d share it with you (perhaps you can do something similar to promote your own photography business).
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A Brilliant Series of Advertising Portraits Promoting Dental Floss

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The Brazilian advertising agency Y&R recently came up with an extremely clever series of photographs for Colgate to promote the company’s line of Total dental floss. Check out the three couple portraits in the post and see how quickly your eye is drawn to the weirdness.
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Adorable Photographs of Scottish Ponies Wearing Cardigan Sweaters

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In order to drum up some interest amongst tourists, the national tourist board of Scotland recently conducted a lighthearted photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans.
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Instagram Takes Step Toward Profitability by Updating Its ToS, Causes Grumbling

Earlier this month, Facebook stated that it’s working on strategies for monetizing Instagram. Now we’re starting to see the gears in the money-making machine warming up.

Instagram announced an update to its Terms of Service and Privacy Policy documents today, with changes that will take effect on January 16, 2013. While it’s understandable that any service’s terms must change if rolls out a new business model, many users aren’t pleased with what some of the updated sections say.
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Fujifilm: Black X-E1 Perfect for Reportage, Silver Edition Perfect for Women

An anonymous reader emailed us with a complaint about the way Fujifilm is marketing the X-E1 in a non-gender-neutral way.
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Carol Of The Bells Played Using Sounds From Inside a Photo Frame Factory

Custom photo frame maker Alphabet Photography has scored one of the first big viral marketing wins of this holiday season by releasing the creative video above a couple of weeks ago. In it, they play the popular Christmas tune Carol of the Bells using various objects inside the warehouse in which the company’s photo frames are made.
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Famous Photographs Turned Into Arm’s-Length Self-Portraits

Self-portraits snapped with an outstretched arm can be seen everywhere these days, from profile pictures on Facebook to filtered shots on Instagram. Among iconic historical photos? Not so much.

However, Cape Town, South Africa-based newspaper Cape Times has launched a brilliant new advertising campaign that imagines what those photos were look like if they had been captured with arm’s-length “selfies”.
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Shootout Game Uses Duels to Find the Fastest Camera Slinger in the West

Check out this brilliant marketing idea: to promote its professional sling-style camera backpacks, Kata designed a carnival/arcade-style game called Shootout. It’s live contest that has been held in various store locations and trade shows around the world. Basically, participants engage a virtual cowboy photographer in a duel. Once the timer starts, one must swing their camera bag around, “unholster it”, and snap a photo of the screen. If the time captured in your photo is less than the time achieved by Mr. Cowboy Photog (and faster than other participants), you win a pretty pricey camera bag.
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Google Turns Times Square in NYC Into a Photo Gallery for Everyone’s Pictures

If you’ve always wanted your photography prominently displayed in New York City’s Times Square, Google can help make it happen — as long as you’re okay with adding some text to your picture and participating in a marketing effort. To show that its new line of Chromebook laptops is designed for all kinds of users, the Mountain View-based company has launched a new campaign called For Everyone. It’s a giant photo gallery that invites the world to upload photos that answer the question, “who are Chromebooks for?”
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