Posts Tagged ‘marketing’

Photographer’s Business Cards Created Using 35mm Film Slides

slidecards1

If you’re interested in making a positive impression on potential clients, but you don’t have the funds to spend on printing high-end branded materials, Minnesota-based photographer Lars Swanson‘s approach might interest you.

When he found himself in need of affordable promotional materials, he decided to work with Samuel J Soulek’s creative studio Soulseven to create unique business cards and direct mail holders using 35mm film slides and Polaroid pictures. Read more…

Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.
Read more…

Snapsation: A New Website Where Clients Can Connect with Local Photographers

Photographers need clients, and clients need photographers (even if they don’t always think they do). The issue is that most clients have no idea how to find good quality local photographers; they have no place where they can find reviews, look through work and pricing, and compare photogs side-by-side. In lieu of other options, many amateurs in particular get work through a quality website, cold calls and word of mouth.

Photographer, developer and Google+ founding member Chris Chabot is trying to streamline this process with his new website Snapsation: an online marketplace where clients and the photographers they need can do business. Read more…

Leica Mini M “Leaks” May Have Been Part of a Clever Marketing Scheme

sneakpeek

It wasn’t very long ago that Leica began teasing its Mini M camera on the homepage of their website. Purported leaks of Mini M began to surface, including photographs and specifications.

Slowly but surely, the black box labeled “Mini M” on the Leica website began to open up as the rumors continued to flow through the blogosphere. Some sources had confirmed that the rumors and images were, in actuality, the real deal. Others, on the other hand, were convinced the leaked images and specs were fakes.
Read more…

Samsung Sorry for Using Photographer’s Nikon Photo in Advertisement

samsung1

Samsung found itself in an embarrassing copyright infringement controversy earlier today after the company published a street photographer’s work without permission as an advertisement on its Facebook page. It wasn’t just the unauthorized use of the image that was embarrassing; here’s the kicker: the photograph was actually shot using a Nikon camera.
Read more…

Canon’s “Super Soccer Kids” Ad Jumps On the Cute Child Commercial Fad

The video above is a commercial Canon is running over in Japan to promote its new Kiss X7/Rebel SL1, the world’s smallest and lightest DSLR. It shows how the camera is perfect for soccer moms who would like to capture action shots of their “super soccer kids.”
Read more…

Photographer Discovers Viral Success by Snapping Bizarre Sights in the Amazon

cremer

Photographer Jeff Cremer has figured out a winning formula for masking a splash on the Internet: travel to exotic jungles and take pictures of things that are rare, interesting, and bizarre.
Read more…

Ashton Kutcher is Reportedly Out as the Face of Nikon, Company Denies It

facenikon

One of the most prominent celebrity endorsement deals in the camera industry has been actor Ashton Kutcher serving as the face of Nikon. Since 2009, Kutcher — a guy who boasts over 14 million Twitter followers — has been appearing in commercials and print ads hawking Nikon digital cameras. In 2012, TIME voted the partnership as a top 10 celebrity tech endorsement.

There have been strange rumblings in the camera industry over this past weekend regarding the relationship between Kutcher and Nikon, with a rumor suggesting that the relationship has gone sour and is over.
Read more…

Clever Ad Tells the Love Story of a Photog and an Olympus Camera

Creativity and humor score big points with consumers. That’s why photographers, camera companies and camera stores alike often employ one or both to get their customers’ attention. Some of what we’ve seen in the past includes James Hodgins’ Crappy Vs Snappy, Olympus’ ziplock bags of walnuts, and Schick’s razor photo fad.

The above video by Canada’s The Camera Store is another prime example. Instead of making a bland announcement, they decide to film this fun and funny ‘love story’ to let their customers know the store will once again be carrying Olympus brand cameras. Read more…

Crappy Vs Snappy: Photog Uses Side-by-Side Comparisons to Market His Skill

crapvssnap1

One of the problems photographers face today is explaining to clients why it’s worth it to pay a professional to do a job the client often feels they can do themselves. And while people familiar with photography can immediately give a plethora of reasons why an entry-level DSLR in an layman’s hands is NOT the same as hiring a professional, clients often don’t get it.

That’s why Sudbury, Ontario-based photographer James Hodgins started his witty, “Crappy Vs Snappy” showcase. He either invites clients to tag along on shoots with their own camera or snaps his own crappy images in “P” mode, and then places the results side-by-side with his professional-quality shots. The client rarely needs any more convincing after that. Read more…