Posts Tagged ‘marketing’

Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand. Read more…

Hey Photographers! Facebook Changed Again (and this time, they want you to pay)

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It’s happened. Facebook, aka the free marketing platform we have come to know and love, now wants businesses and organizations to pay to engage with their own fans and followers. If you’ve noticed your reach and “likes” declining lately, you’re not alone. Read more…

White House Unhappy After Obama Selfie Turned Into Samsung Ad

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President Obama may want to think twice now before casually approving a selfie with a celebrity. A self-portrait taken with Obama by Red Sox baseball player David Ortiz is being used by Samsung as a promotional pic, and the administration isn’t happy about it.
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Five Marketing Tips Courtesy of Instagram

Since its conception almost five years ago, Instagram has single-handedly changed the way individuals and companies represent themselves and interact with clients. Knowing this, and apparently feeling generous, they recently put together five tips for more successful marketing on Instagram that photographers might do well to take note of — after all, build a solid enough following and you might make $15,000 overnight selling printsRead more…

Brooklyn Photographer Makes $15,000 in a Single Day Selling Prints on Instagram

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Still think Instagram isn’t for you? If you’re a professional photographer, you might want to reconsider, because there’s some serious marketing potential there among the poorly exposed sunset pics and photos of cats lounging in strange places.

Brooklyn-based photographer Daniel Arnold all but proved this a couple of days ago when he made over $15,000 selling prints over Instagram in a single day. Read more…

Getting the Clients You Want: Advice from Adventure Photographer Alexandre Buisse

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Commercial mountain photographer Alexandre Buisse is a natural adventurer. When it comes to rock climbing or going for his major dream client with a cold call, Alex is a brave soul with immense talent to match. His client roster includes Patagonia, Red Bull, Sports Illustrated, Outer Edge Magazine, and many more.

We talked with Alex about his experience cold emailing and calling, what he’s learned about negotiating licensing rights, and his key marketing strategies. He also lays out the three things a budding adventure photographer should do when looking to get work — including the importance of a work/fun balance. Read more…

Epic Self-Promotion: Photographer Has 400 Action Figures of Himself Made

Self-promotion is a tricky thing. We all know that marketing is probably more than half the battle when it comes to getting great clients (after all, no matter how good you are, they can’t hire you if they don’t know you exist) these days.

And now, as the photography market is becoming more and more saturated, the name of the game is “make an impression.” There are tens if not hundreds of photographers available pitching your client… how are you going to stand out? Read more…

Brand Licensing and the Nikon Phone

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By this point, the crippling blow dealt to compact cameras by the rise of smartphones is old news, but camera manufacturers are now mounting counterattacks. They’ve certainly suffered for long enough. Sales for compact cameras fell by 30% in 2011 alone, and kept on falling. They’re at 102 million units for this year, compared to 144 million units just three years ago. Read more…

NY Public Library Installs Photobooths to Let Visitors Share the Joy of Reading

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Two new photo booth systems have appeared in a rather unlikely location: the New York Public Library. The library system (which, by the way, is the second largest public library in the US) recently installed the booths to allow visitors to capture moments from their library visits and share them with friends and family.
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Sprite’s Raspberry Pi Camera: Marketing Stunt Meets DIY Photography

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There’s nothing like a gimmicky camera to make you tilt your head to the side and raise an eyebrow out of curiosity. The most recent gimmick to cross our desks is a camera that is equal parts advertising and DIY creation: an over-branded Sprite camera with a Raspberry Pi at its core. Read more…