Posts Tagged ‘marketing’

Getting the Clients You Want: Advice from Adventure Photographer Alexandre Buisse

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Commercial mountain photographer Alexandre Buisse is a natural adventurer. When it comes to rock climbing or going for his major dream client with a cold call, Alex is a brave soul with immense talent to match. His client roster includes Patagonia, Red Bull, Sports Illustrated, Outer Edge Magazine, and many more.

We talked with Alex about his experience cold emailing and calling, what he’s learned about negotiating licensing rights, and his key marketing strategies. He also lays out the three things a budding adventure photographer should do when looking to get work — including the importance of a work/fun balance. Read more…

Epic Self-Promotion: Photographer Has 400 Action Figures of Himself Made

Self-promotion is a tricky thing. We all know that marketing is probably more than half the battle when it comes to getting great clients (after all, no matter how good you are, they can’t hire you if they don’t know you exist) these days.

And now, as the photography market is becoming more and more saturated, the name of the game is “make an impression.” There are tens if not hundreds of photographers available pitching your client… how are you going to stand out? Read more…

Brand Licensing and the Nikon Phone

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By this point, the crippling blow dealt to compact cameras by the rise of smartphones is old news, but camera manufacturers are now mounting counterattacks. They’ve certainly suffered for long enough. Sales for compact cameras fell by 30% in 2011 alone, and kept on falling. They’re at 102 million units for this year, compared to 144 million units just three years ago. Read more…

NY Public Library Installs Photobooths to Let Visitors Share the Joy of Reading

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Two new photo booth systems have appeared in a rather unlikely location: the New York Public Library. The library system (which, by the way, is the second largest public library in the US) recently installed the booths to allow visitors to capture moments from their library visits and share them with friends and family.
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Sprite’s Raspberry Pi Camera: Marketing Stunt Meets DIY Photography

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There’s nothing like a gimmicky camera to make you tilt your head to the side and raise an eyebrow out of curiosity. The most recent gimmick to cross our desks is a camera that is equal parts advertising and DIY creation: an over-branded Sprite camera with a Raspberry Pi at its core. Read more…

Photographer’s Business Cards Created Using 35mm Film Slides

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If you’re interested in making a positive impression on potential clients, but you don’t have the funds to spend on printing high-end branded materials, Minnesota-based photographer Lars Swanson‘s approach might interest you.

When he found himself in need of affordable promotional materials, he decided to work with Samuel J Soulek’s creative studio Soulseven to create unique business cards and direct mail holders using 35mm film slides and Polaroid pictures. Read more…

MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Adobe Pranks Pedestrians at a Bus Stop with Real-Time Photoshopping

Adobe recently came up with a clever and funny way of promoting its Adobe Creative Day event that’ll be held next week. The company visited a bus stop in Sweden and pranked people by Photoshopping them in real time into a digital movie poster advertisement displayed next to the bench. The whole thing was documented with hidden cameras and shared in the video above.
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Snapsation: A New Website Where Clients Can Connect with Local Photographers

Photographers need clients, and clients need photographers (even if they don’t always think they do). The issue is that most clients have no idea how to find good quality local photographers; they have no place where they can find reviews, look through work and pricing, and compare photogs side-by-side. In lieu of other options, many amateurs in particular get work through a quality website, cold calls and word of mouth.

Photographer, developer and Google+ founding member Chris Chabot is trying to streamline this process with his new website Snapsation: an online marketplace where clients and the photographers they need can do business. Read more…

Leica Mini M “Leaks” May Have Been Part of a Clever Marketing Scheme

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It wasn’t very long ago that Leica began teasing its Mini M camera on the homepage of their website. Purported leaks of Mini M began to surface, including photographs and specifications.

Slowly but surely, the black box labeled “Mini M” on the Leica website began to open up as the rumors continued to flow through the blogosphere. Some sources had confirmed that the rumors and images were, in actuality, the real deal. Others, on the other hand, were convinced the leaked images and specs were fakes.
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Samsung Sorry for Using Photographer’s Nikon Photo in Advertisement

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Samsung found itself in an embarrassing copyright infringement controversy earlier today after the company published a street photographer’s work without permission as an advertisement on its Facebook page. It wasn’t just the unauthorized use of the image that was embarrassing; here’s the kicker: the photograph was actually shot using a Nikon camera.
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