Posts Tagged ‘marketing’

Director Featured in Canon Ad Says He Used Sony, Tells Canon to Get ‘Its Facts Right’

Update: Canon tells us that “The ‘Director’ spot bears no relation to the individual profiled in this story,” and that it is “a completely fictional character.”


Canon’s big “See Impossible” marketing push has received quite a bit of mockery from the creative community, as people hoped for more from the hyped-up countdown than an ad campaign and a couple of inspirational videos.

There’s also a new development that hurts Canon’s efforts even more: it turns out that one of the two people featured by Canon didn’t actually shoot with Canon, and he’s calling the company out on it.
Read more…

Canon’s Big ‘See Impossible’ Reveal is Just a Promotional Website… and a Huge Disappointment

canonimpossible

As rumors swirl of exciting Canon products in the works — rumors, mind you, backed up by promises made by Canon itself — the world waited with bated breath for Canon’s cryptic ‘See Impossible’ teaser countdown to reach zero.

They took out a huge ad in the New York Times, this couldn’t possibly be another big fat teaser letdown could it? Yes… yes it could. Read more…

#PictureBelfast Challenges You to Tell the Difference Between a Smartphone Filter and Analog Film

Online content studio Rubber Republic recently created something called #PictureBelfast, a photography-based viral campaign designed to showcase their city on behalf of Tourism Ireland.

But this isn’t just a set of pretty pictures — it’s an interactive challenge that wants to see if you can tell the difference between a film photograph, and a filtered wannabe taken with a smartphone. Read more…

5 Business Mistakes Photographers Make and What You Can Do About Them

business1

Why do some professional photographers fail to make it in business?

If you can’t cut it technically or artistically as a photographer, then clearly your photography business will have a very limited lifespan. But there are other ways in which you can take your eyes off the ball when turning pro. Here are some classic examples of failure that are easy to avoid when you know how… Read more…

Hilarious Hipster Marketing Video Explains What it Takes to Be ‘Photographer of the Year!’

If you’re wondering how to be the best photographer in the world, look no further than Chris Bauer. He’s been deemed the “Male Photographer of the Year!” — likely by his mother — and he has some tips and inspiration for you

All joking aside though, this little 85 second video is a humorous parody of what it takes to be a hipster photographer in 2014. Give it a watch, be prepared for a few laughs and don’t take it too seriously. Or do. We suppose that last part’s up to you.

Male Photographer of the Year – Chris Bauer [YouTube]

Is The Print Portfolio Making a Comeback In the Age of The Internet?

In an age where social media fatigue is a real and prominent problem, photographer Erik Almas tries to stand out from the crowd by means of the age-old print portfolio. Detailing the ‘whys’ and ‘whats,’ he briefly goes over what it is that made him decide to go back to the physical portfolio and how his work is organized in the interesting video above. Read more…

Photographer’s Handmade Promo Mailer is Beyond Impressive

Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive. Read more…

Facebook Snapchat Competitor ‘Slingshot’ Appears then Disappears from App Store

Slingshot

Known for its clever combination of selfies, text and scribbles, the self-destructing messaging platform Snapchat has become a hit. So, it’s no surprise that social media giant Facebook is interested in taking a bite out of the ephemeral messaging market.

The company has even gone so far as to reportedly offer $3 billion for Snapchat at one point. But, rather than continuing to try and buy out Snapchat, Facebook has now decided to create its own competitor, an app that existed only as a rumor until yesterday. Read more…

C&A Marketing Buys Out Calumet Brand, Bringing Back a Few Entities

calumet2

It came as quite a surprise to everyone – including their own employees – when Calumet camera stores went out of business quite literally overnight. As is to be expected in such a downfall, much of their capital has been sold off in hopes to gain back as much as possible. But, as much as anything else, the fall of Calumet has left people wondering what will happen to the brand that many photographers came to know and trust.
Read more…

Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand. Read more…