marketing

A circus has apologized after Photoshopping an image taken by a drone so that a serene lake appears in the background instead of a notorious neighborhood.

A photographer who paid $50,000 to an agency that promised to drastically grow her business by among other things, providing 100,000 Instagram followers, has sued after allegedly seeing no uptick in business.

PiktID is a new software powered by artificial intelligence (AI) that allows photographers to replace people in their photos with synthetic faces, which the developer says offers numerous benefits to commercial and advertising photographers.

Headshot photography is an exciting and lucrative niche in the photography industry, and if you're looking to make a name for yourself as a headshot photographer, this article is for you.

Canon has an image problem and I'm not talking about photos. The company currently has a battle on three fronts when it comes to the perception of its brand: no third-party lens options, the actions of its printer division, and the company's stance on climate change.

Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.

Last week, Sony announced a new camera, and looking at the marketing videos the company produced contrasted against the target user I was told it was for, I found myself quite confused.

Tintype Photographic Studio, Silver and Cedar, has exploded in popularity over the last three years, largely thanks to an enthralled TikTok audience.

There are countless marketing strategies used by wedding photographers, but referrals are key in marketing your wedding photography. When starting or growing your business you’ll likely have to implement a variety of marketing techniques. As you fine-tune your process it becomes easy to see the value of referrals.

The greatest challenge of photography is constantly finding new clients. Building a website, running ads, capturing and nurturing leads, and booking projects can be overwhelming for any solopreneur. Thankfully there are tools like Honeybook, Dubsado, and Bloom, which enable creatives to present themselves professionally online and get new business. But regardless of what tools you use, the following marketing strategies are essential to growing a photography practice.

Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.

How can you distinguish yourself from other photographers? That’s the essential question every photographer embarking on a marketing strategy should be asking. But when it comes to a dedicated marketing strategy, there are a lot of options: email newsletters, printed promos sent via snail mail, social media posts, networking at in-person or virtual events, even cold calling editors.

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

I have a good friend that uses Facebook as his photography business’s digital platform. I have multiple friends that use Instagram as their portfolio. This also goes for, yes to a lesser degree, using Behance, Tumbler, Model Mayhem, Imgur, and Flickr as a portfolio destination.

Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.

Panasonic's marketing department produced a set of images for a new product made entirely from stock images, and as part of that edited a photo of a White man's head onto a separate image of a Black man's body.

Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry. No experience? No thanks.

Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape.

You walk through the supermarket aisle until you face various choices for the product you wish to eat. In the case of cereals, it can be 20 or more different options. You reach out and pick one, which you feel is the right decision based on a well-educated process.

We live in a world of visual bombardment. According to the research company Internet Live Stats, there are over 1,000 photographs uploaded to Instagram alone every second. When you factor in our universal personal attention deficit, one must wonder how one gets their precious photographs seen. Here are 15 unignorable ways to show your photographs to help get past the digital clutter.

As photographers, we all know marketing is important. We regularly hear that it can make or break a business. Good marketing can help you stand out. We’ve all wondered how and why some photographers have hundreds of thousands of followers when others are struggling to even hit triple digits.

The StarScope Monocular is advertised as both a hand-held scope and incredible zoom lens for smartphones accompanied by some rather unbelievable performance claims. Krazy Ken of YouTube Channel Computer Clan first looks at the ads and dissects the promises before putting the scope to the test himself.

Ikea has announced that it is sunsetting its catalog as part of a continued transition to digital sales. Described by Ikea as "iconic and beloved," the publication will cease both print and digital publication.

Adobe Photoshop's social marketing team has a witty sense of humor. Twitter today asked users to summarize 2020 in one word. @Photoshop's reply: "Masking."

IKEA's catalog is almost iconic in the photo community. But if you were up in arms when they started replacing photos with realistic CGI, then you're really not going to like this... IKEA Taiwan recently redid key pages in its 2021 catalog using in-game 'photos' from the latest Animal Crossing video game.

I’ve been at this game a long time, and as my career has evolved, I’ve ended up in a lot of unexpected places. I went from shooting BMX and skateboarders, to commercial work in the make-up industry, to running workshops and gear demos.

I was recently asked how to find clients by a new photographer making the leap into professional work during this crazed pandemic. It’s tough any time, but at this time it is even harder.

When you’re very early in your photography career, getting an agent will seem like a mysterious process. Many photographers feel that signing with an agent will offer the key to their fortunes. When they do sign, some photographers will feel they have finally made it.

The Internet has been brilliant for building a platform, but it is only one pillar... Did you know that ninety percent of small businesses fail within the first two years? With very few exceptions, having one way of marketing is the quickest way to join the 90%.

It's common knowledge that being an artist—and trying to turn art into a profitable career—is one of the most challenging pursuits a person could undertake. But for many artists, there is no other option than to make it work, one way or another.

Photographer Heather Lahtinen of the Flourish Academy recently took on one of the most common complaints among working photographers: that cheap photogs are "saturating" the market and stealing all the jobs by undercutting better photographers on price. Lahtinen says this is "the biggest load of crap" she's ever heard.

Panasonic recently partnered up with India's Dentsu Aegis Network to create something really cool. Following in the footsteps of those glasses that "reverse" certain types of colorblindness, the company created a Panasonic G90 with a specially designed viewfinder lens that lets colorblind photographers see color.

In a recent interview with DPReview, Olympus VP of Sales and Marketing Aki Murata laid out the company's market position quite eloquently, explaining why (and how) Olympus intends to compete in a camera market that is increasingly focused on full-frame.

Samsung's 'SpaceSelfie' satellite, which was supposed to stay aloft until October 31st, came crashing to Earth this weekend. The device, which was held aloft at 65,000 feet by a massive high-altitude balloon, had to make a "planned" landing on Saturday, only a day after Samsung announced the launch of the campaign.