Posts Tagged ‘marketing’

Is The Print Portfolio Making a Comeback In the Age of The Internet?

In an age where social media fatigue is a real and prominent problem, photographer Erik Almas tries to stand out from the crowd by means of the age-old print portfolio. Detailing the ‘whys’ and ‘whats,’ he briefly goes over what it is that made him decide to go back to the physical portfolio and how his work is organized in the interesting video above. Read more…

Photographer’s Handmade Promo Mailer is Beyond Impressive

Photographer Clint Davis doesn’t do simple. Featured on PetaPixel almost four years ago when he created an unforgettable promotional mailer, his second attempt at the same is even more impressive. Read more…

Facebook Snapchat Competitor ‘Slingshot’ Appears then Disappears from App Store

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Known for its clever combination of selfies, text and scribbles, the self-destructing messaging platform Snapchat has become a hit. So, it’s no surprise that social media giant Facebook is interested in taking a bite out of the ephemeral messaging market.

The company has even gone so far as to reportedly offer $3 billion for Snapchat at one point. But, rather than continuing to try and buy out Snapchat, Facebook has now decided to create its own competitor, an app that existed only as a rumor until yesterday. Read more…

C&A Marketing Buys Out Calumet Brand, Bringing Back a Few Entities

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It came as quite a surprise to everyone – including their own employees – when Calumet camera stores went out of business quite literally overnight. As is to be expected in such a downfall, much of their capital has been sold off in hopes to gain back as much as possible. But, as much as anything else, the fall of Calumet has left people wondering what will happen to the brand that many photographers came to know and trust.
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Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand. Read more…

Hey Photographers! Facebook Changed Again (and this time, they want you to pay)

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It’s happened. Facebook, aka the free marketing platform we have come to know and love, now wants businesses and organizations to pay to engage with their own fans and followers. If you’ve noticed your reach and “likes” declining lately, you’re not alone. Read more…

White House Unhappy After Obama Selfie Turned Into Samsung Ad

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President Obama may want to think twice now before casually approving a selfie with a celebrity. A self-portrait taken with Obama by Red Sox baseball player David Ortiz is being used by Samsung as a promotional pic, and the administration isn’t happy about it.
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Five Marketing Tips Courtesy of Instagram

Since its conception almost five years ago, Instagram has single-handedly changed the way individuals and companies represent themselves and interact with clients. Knowing this, and apparently feeling generous, they recently put together five tips for more successful marketing on Instagram that photographers might do well to take note of — after all, build a solid enough following and you might make $15,000 overnight selling printsRead more…

Brooklyn Photographer Makes $15,000 in a Single Day Selling Prints on Instagram

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Still think Instagram isn’t for you? If you’re a professional photographer, you might want to reconsider, because there’s some serious marketing potential there among the poorly exposed sunset pics and photos of cats lounging in strange places.

Brooklyn-based photographer Daniel Arnold all but proved this a couple of days ago when he made over $15,000 selling prints over Instagram in a single day. Read more…

Getting the Clients You Want: Advice from Adventure Photographer Alexandre Buisse

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Commercial mountain photographer Alexandre Buisse is a natural adventurer. When it comes to rock climbing or going for his major dream client with a cold call, Alex is a brave soul with immense talent to match. His client roster includes Patagonia, Red Bull, Sports Illustrated, Outer Edge Magazine, and many more.

We talked with Alex about his experience cold emailing and calling, what he’s learned about negotiating licensing rights, and his key marketing strategies. He also lays out the three things a budding adventure photographer should do when looking to get work — including the importance of a work/fun balance. Read more…