…there’s no such thing as Flickr Pro, because today, with cameras as pervasive as they are, there is no such thing really as professional photographers, when there’s everything is professional photographers. Certainly there is varying levels of skills, but we didn’t want to have a Flickr Pro anymore, we wanted everyone to have professional quality photos, space, and sharing.” – Marissa Mayer, Yahoo Event, May 2013
Woah, there, Yahoo cowgirl…let’s hold on just a second!
When it comes to the Marissa Mayer/Yahoo!/Flickr love triangle, a little timeline of events is always helpful. So first we had Marissa Mayer, Google’s 20th employee, take over as CEO of Yahoo! after several other people over the course of 12 months just couldn’t cut it. It was around that time that the #dearmarissamayer movement began, with the message “Please Make Flickr Awesome Again” at the top of its list.
Yahoo CEO Marissa Mayer held her first earnings call yesterday, and it appears that stockholders were pleased with the company’s latest quarter figures: the stock price has been soaring since then. Among the areas that Yahoo sees promise in are Flickr and mobile, as well as a combination of the two.
Good news, Flickr fans: new Yahoo CEO Marissa Mayer is paying attention to your service, and is planning to make it a big part of her plans to turn the company around. Mayer will be holding her first “all hands” meeting tomorrow, during which she will reveal her plans on how to fix the beleaguered web pioneer. Among these plans are an emphasis on user experience over advertising revenue and special attention given to Flickr. Kara Swisher of AllThingsD writes,
It’s all based around learning technology that Yahoo has been working on called CORE, or Content Optimization and Relevance Engine. There will be lots of linking out and an attempt to make Yahoo more of a platform for others to develop on top of.
It’s a little Facebook-like, said several sources, but more focused on content and other products that differentiate Yahoo. Mayer has decided to back 10 key arenas, such as its powerful Yahoo Finance and Yahoo Sports sites, as well as its Flickr photo offering.
[...] In addition, Mayer has already ordered the removal of some ads from both Yahoo’s email service and also its home page, cutting them back to improve the consumer experience. That’s a dicey move since Yahoo makes a big chunk of change from those ads, especially on the home page.
It seems like Mayer is paying heed to the Internet’s polite request for her to “please make Flickr awesome again.”
Remember that new Flickr account we reported on yesterday that appeared to be owned by Yahoo CEO Marissa Mayer? Turns out it actually wasn’t her, and was quickly taken down after becoming a big story in the blogosphere.
TechCrunch reports that Mayer actually does have a Flickr account — one that’s set to private.
Update: The account has mysteriously vanished from Flickr. This suggests that it was either fake, or something that wasn’t meant to be as big of a news story as it was.
If you’re a fan of Flickr, then you’ll be happy to know that new Yahoo CEO Marissa Mayer has apparently created an account on the photo sharing service. Granted, the page only features a single portrait of Mayer from her days as a Google exec, but it’s an important first step. Neither of Mayer’s two predecessors (Scott Thompson or Carol Bartz) bothered to join the service.
Of the 5 people to take over the job of Yahoo! CEO over the last 5 years, Marissa Mayer is making the biggest splash. Maybe it’s because she’s six months pregnant and firing up the “working moms” debate, maybe it’s because she’s worth an approximate $300 million, or maybe it’s because she was Google’s 20th employee who’s been doing great work over there since 1999. From a photography perspective, however, the Dear Marissa Mayer movement isn’t hurting either. Read more…