Actress Jennifer Lawrence may be fine with excessive Photoshopping, but advertising regulatory authorities in the United States aren’t of the same opinion. We reported back in 2011 that the UK had banned certain advertisements for excessive Photoshop work, and that the US was moving in the same direction.

Now, news has emerged that cosmetic company L’Oreal has pulled a series of advertisements, citing that an excessive amount of post-production was done to exaggerate what their products could do.
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PIX magazine is a newly launched digital magazine that has women photographers in mind.

But the writers at Jezebel — and at least one female photojournalist who wrote in with a tip about the magazine — are a bit miffed over the content, which they say is “full of lady stereotypes”.
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Photographer and makeup artist Nadia Wicker has a beautiful series of abstract photographs titled Ursides in which she captures self-portraits in which her face looks like exploding fireworks. While her method is secret, Wicker says that she uses her experience with makeup — rather than Photoshop — to create the photos.
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Panasonic wants to move portrait retouching off of computers and directly into cameras. Their Lumix FX77 compact camera released last week has a “Beauty Retouch Mode” that allows users to make all kinds of edits to faces immediately after capturing the photo:

The Beauty Retouch Mode makes it possible to virtually makeup the faces. In Esthetic Mode, various effects can be applied to the face including clearing the skin texture, whitening of teeth and so on. In the Make-up Mode, you can choose the color of foundation, lips, cheeks or eye-shadow. [#]

The photoshopping capabilities aren’t limited to what can be done naturally — users can also do chin lifts and eye enlargements!
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