One of the challenges if you’re just now carving out your niche in this crazy world of professional photography is figuring out how to price your work. How exactly do you determine how much your photos are worth, what expenses can you expect to run into, what contracts are you likely to run into and what exactly do they mean?
All of this and more is explained in a series of free guides that PhotoShelter has released over the course of the last year. Starting with Magazine Photography, then Corporate & Industrial Photography and finally finishing off the series with a guide for Photojournalists. Read more…
If you’re constantly on the prowl for new sources of photographic inspiration, there’s a pretty sweet deal going on over at National Geographic. The magazine has long been praised for its focus on delivering high quality photography showing all kinds of subjects in all kinds of locations around the world, and now it’s offering its complete collection of issues between 1888 and 2011 for just $25. The set of 7 DVDs normally costs $80, so it’s a savings of almost 70%.
Is there or isn’t there a new line of compact system cameras (CSC) up Leica’s sleeve? Well, it depends on who you ask.
The New York Times has an interesting article examining how retouching has spread beyond fashion and advertising photos into editorial photography, conditioning the public to accept images that are “heightened versions of the truth”. One reason is pressure from celebrity subjects:
The demands of celebrities also drive this broader trend toward perfection. Mr. Granger said that he found more photographers are being pressured to produce shots that the actors or actresses like because celebrities then will request the photographer in the future for other magazine covers or for advertising work. That can be critical because editorial work alone is not enough to sustain a career in photography.
Ms. Greenberg said that in 2002 she shot Tom Cruise when he was wearing braces. She used Photoshop to remove the braces before submitting the photographs but the magazine asked her to put the braces back in.
“I was sad because I was like ‘now Tom Cruise is going to hate me,’ ” she said. Ms. Greenberg has not shot Mr. Cruise since then.
Who Can Improve on Nature? Magazine Editors [New York Times]
As newspapers and magazines struggle to keep eyeballs from turning to the free world of the Web, more and more blogs are rising up to fill the niches once dominated by print. Despite the changing landscape, magazines are still able to command high advertising rates that blogs can’t match (yet). Wanting to find out whether magazines or blogs provided the best bang of each advertising buck, photographer Trey Ratcliff recently spent $26,000 placing ads in three major photography magazines, comparing the results to his online affiliate ad returns. His conclusion?
If I was consulting for one of these product companies that puts significant funds into magazine advertising, I would challenge them to try something new for six months: Try taking 50% of that money and put it into several hundred blogs, podcasts and review sites and measure the results. Cut the worst performers and find new ones.
Only one of the three magazines actually made Ratcliff money (the other two lost over ten thousand dollars) — the one that included an online ad rotation as part of the package.
Stop Advertising in Photo Magazines – Head West to the Web [Trey Ratcliff]
Thanks for sending in the tip, Troy!
There’s a sweet deal on some popular magazines going on over at Discount Magazines. Annual subscriptions to Popular Photography, Digital Photo, American Photo, and Outdoor Photographer are just $5 if you use the coupon code “PHOTO” at checkout. You can subscribe for up to 3 years for all of them except Outdoor Photography, which is limited to one year.
Update: Sorry, but the deal is only available to US residents… (thx @delineated!).
If the entire Calvin and Hobbes collection can be found in a complete set, then why shouldn’t National Geographic? Well now it can!
A couple weeks ago National Geographic began selling its complete collection of magazines on a 160GB hard drive through its store. The hard drive contains a digital copy of every single magazine published over the past 120 years, and includes all of the beautiful, top-notch photographs the magazine is known for.
What’s even better is the fact that the magazines are packaged in an application that allows you to search for particular topics or even photographs. The hard drive has 90GB of free space for your own use, comes with a DVD with photo tips, and costs $199.95.
Complete National Geographic 160-GB Hard Drive (via DivePhotoGuide)