lytro

Lytro is seeing more and more competition these days, as more and more companies are jumping into the "snap now, focus later" game. There are now apps that mimic the technology, and companies like Toshiba are working on building Lytro-style smartphone camera modules.

Lytro's latest challenger may be quite a formidable foe: it appears that Nokia has invested in Pelican Imaging, another startup that's working on building Lytro-style smartphone camera arrays.

FocusTwist is a new app for iOS devices that lets you shoot Lytro-style refocusable photographs using your phone or tablet. Photographs shot using the app are interactive and dynamic in their focusing: click (or press) any area of the scene to see that area of the photograph come into sharp focus.

Lytro introduced refocus-able photos to the public when it unveiled the world's first consumer light field camera back in October 2011. Since then, a number of people and companies have been brainstorming refocus-able photo technology of their own.

One developer created a tool that can turn video footage into refocus-able stills. Toshiba and a company called DigitalOptics are both working to build Lytro-style smartphone camera modules. Next week, there's going to be a new contender: an app called FocusTwist.

California-based company DigitalOptics debuted their newest creation this week. It's called the Mems|Cam, and it's stirring up a bit of excitement in the tech world. That's because, in addition to blazing fast focus and facial recognition, the camera module actually mimics Lytro's "take now, focus later" abilities -- only it does it in 8-13 megapixel packages that can fit inside the thinnest of phones.

Lytro is currently the only camera on the market that lets you refocus photographs after they're shot, thanks to its fancy schmancy (and proprietary) light field technology, but it won't be the only one for long. Toshiba is reportedly developing its own Lytro-style camera that will target a different segment of the photography market: smartphone and tablet photographers.

Lytro's groundbreaking consumer light-field camera made a splash in the camera industry this year by making it possible to refocus photographs after they're shot. However, the cheapest model for the boxy device has a price tag of $399, and the reviews have been mixed so far.

If you'd like to play around with your own refocus-able photographs without having to buy an actual Lytro device, you can actually fake it using a standard DSLR camera (or any camera with manual focusing and a large-aperture lens).

We've known since last month that Lytro is planning to roll out at least one fancy new feature for its light field cameras (parallax-based 3D), but now the company has taken the wraps off the feature to give us a sneak peek at what they'll offer. The two new features that will soon appear in Lytro's Desktop software are called Perspective Shift and Living Filters.

Lytro has been upgrading its cameras and shipping them to store shelves all over the world as of late, and it's not planning to let up anytime soon. In addition to the newly added manual controls, the company is gearing up to jump into the world of 3D.

Lytro's light field camera began hitting store shelves around the world today, and to celebrate, the company announced a couple of upgrades to the camera: manual new colors and manual controls.

It has been nearly a year since Lytro announced the world's first consumer light-field camera that lets users focus photographs after they're shot. Throughout this time, the camera has only been available direct from the company when ordered through the website. That'll soon change, as the company announced today that it will be partnering with major retailers around the world to have the camera appear on a store shelf (and website) near you.

If you’re a Windows user that preordered a Lytro light field camera, here’s some terrific news: …

Lytro has been pushing to make their living pictures -- interactive, clickable photos that have a variable focus point -- easier to share. Lytro is a camera that has a very specific, proprietary way of saving and viewing photographs, so sharing these photos can be tricky. Nevertheless, Lytro has been able to quickly expand living photos across the web through social media, most recently to Google+ and Pinterest through Google Chrome extensions.

If you're at all familiar with Lytro cameras and their light field technology, you'll have heard of founder and CEO Ren Ng. However, he won't be holding the title of CEO much longer. Two days ago Ng announced via blog post that he would be stepping aside as the CEO of Lytro and moving into the Executive Chairman position previously occupied by Charles Chi (who, incidentally, is now the interim CEO).

Here’s a talk that Lytro founder Ren Ng gave at …

Lytro‘s groundbreaking light field camera is finally landing in the hands of customers, …

Designer Jean-michel Bonnemoy thinks that traditional camera designs are wrong, and that form factors were driven more by technical necessity (e.g. the need to hold film) than by ergonomics and ease of use. Instead, he proposes that modern digital cameras should be cylindrical and resembling a handheld telescope. A lens cap is built into the front, a viewfinder and LCD screen are built into the back, and the controls are in easy-to-access locations on the side of the camera.

Devin Coldewey of TechCrunch created this helpful diagram showing the relative sizes of …

Yesterday we wrote that Steve Jobs had been interested in Lytro's novel camera technology during the final years of his life.

In November of last year, Steve Jobs' official biographer Walter Isaacson revealed that Jobs had wanted to reinvent three things: television, textbooks, and photography. Last week Apple announced that it was reinventing textbooks with iBooks 2, which is intended to start a digital textbook revolution. The company is also rumored to be working on a Siri-enabled TV. Now, hints about what Steve Jobs wanted to do with photography are starting to emerge, and the murmuring is centered around one company: Lytro.

Lytro‘s consumer light field camera is currently …

Here’s CNET’s introduction to the new Lytro camera. The square LCD screen on the back of the camera might …

Here’s a cross section view of the consumer light field camera …

Hands on videos and first-impression reviews of Lytro’s new revolutionary light field camera are starting to emerge.

Lytro has finally announced its revolutionary consumer light field camera. It's a tiny camera with built-in storage, an 8x f/2 lens, and a design that looks more like a futuristic flashlight than a point-and-shoot camera. The camera captures "living pictures" that can be refocused by the photographer and the viewer, which means focusing is completely eliminated from the process of taking a picture. An 8GB that stores 350 pictures will be priced at $400, while a 16GB with a 750 image capacity will cost $500. The camera will start shipping in early 2012, but you can order one now over on the Lytro website.

Lytro's revolutionary consumer light field camera is rumored to be in production now, and photographers currently testing the super-secret prototypes are saying some pretty positive things about the camera.

Camera startup Lytro made a splash back in June when it announced that it was working on a revolutionary new light-field camera geared towards consumers. Rather than capture traditional 2D images, the new camera will record information about the scene's light field, allowing photographers to do things such as refocus a shot after it is made or display any photo in 3D. The camera is scheduled to be announced within the next few months.

After reading about the revolutionary "shoot first, focus later" Lytro camera that's currently in development, Canadian fashion model Coco Rocha reached out to the company to ask if they could work with a prototype.

A company called Lytro has just launched with $50 million in funding and, unlike Color, the technology is pretty mind-blowing. It's designing a camera that may be the next giant leap in the evolution of photography -- a consumer camera that shoots photos that can be refocused at any time. Instead of capturing a single plane of light like traditional cameras do, Lytro's light-field camera will use a special sensor to capture the color, intensity, and vector direction of the rays of light (data that's lost with traditional cameras).

[...] the camera captures all the information it possibly can about the field of light in front of it. You then get a digital photo that is adjustable in an almost infinite number of ways. You can focus anywhere in the picture, change the light levels — and presuming you’re using a device with a 3-D ready screen — even create a picture you can tilt and shift in three dimensions. [#]

Try clicking the sample photograph above. You'll find that you can choose exactly where the focus point in the photo is as you're viewing it! The company plans to unveil their camera sometime this year, with the goal of having the camera's price be somewhere between $1 and $10,000...