lunar

Bidding War Helps Hasselblad Sell 2 Lunar Cameras for $54K at Charity Auction

Still think there's no market for overpriced Hasselblad Sony clones? This might change your mind. Thanks to a heated bidding war at the Amelia Island Concours d'Elegance exotic car festival, two ... we'll call them generous... generous gentlemen paid $54,500 for two Hasselblad Lunar cameras that would normally run $14,000 retail.

Hasselblad Unveils a Limited Edition Lunar, ‘Good Fortune Indulgence’ for Only $10K

Within much of the photography community, the Hasselblad Lunar and Stellar are something of a running joke -- rebranded Sony cameras that slap on exotic and/or luxurious materials and sell for thousands more than the originals.

But just in case buying a standard Sony NEX-7 Hasselblad Lunar isn't luxurious enough for you, the company is releasing a more expensive limited edition that will only find its way into 200 hands.

Apophis: The Perfect USB Flash Drive for Photos Shot with the Hasselblad Lunar

If you're planning to pick up a $6,500 Hasselblad Lunar mirrorless camera and need a matching USB flash drive to store your photos, you should definitely take a look at the Apophis. It's a high-end flash drive by Polish firm Zana Design that, like the Lunar, is crafted out of rare materials. How rare? Well, one of the ingredients is meteorite.

Hasselblad Trying to Combine Swedish Craftsmanship with Italian Design

Hasselblad surprised the photo world last month by announcing the Lunar: a hyper-luxury mirrorless camera with an opulent exterior and a Sony NEX-7 at its core. To say it wasn't well received would be an understatement; photographers immediately mocked the camera's over-the-top design -- it's decorated with gold and precious metals -- and the fact that it will carry a price tag $5,000 more than the camera it's based on.

Hassy isn't fazed by the criticism. The latest word from the Hasselblad camp is that it has opened a new design center in Italy, where the Lunar was conceived. Regardless of what you think about the camera, at least Hasselblad's game plan is becoming more clear.

Hasselblad Lunar Site Contains Bogus Information About Camera Sensors

Regardless of how you feel about Hasselblad's idea of taking a $1,100 Sony NEX-7, souping it up, and selling it for $6,500 as a Hasselblad Lunar, I think we can all agree that there needs to be honesty in marketing the camera. Well, that's what a couple of sections over on the Lunar website seriously lack. Check out the page boasting about the camera's APS-C HD CMOS Sensor, which contains a side-by-side comparison showing the common APS-C sensor size next to other popular sizes. Does that look like a Micro Four Thirds sensor to you?

Sketches Suggest Hasselblad May Also “Luxurify” Sony’s RX100 and DSLRs

It seems that everyone has something to say about Hasselblad's new line of Lunar mirrorless cameras, with "ugly" being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, "upgrading" it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar's Photokina booth, brochure, and website feature concept sketches that show how the camera's design came about.

What's interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.

Hasselblad Lunar is a Rebranded Sony NEX-7 with $5,000 of Luxury

Hasselblad mixed things up today by announcing a new "ultra luxury" APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you'll notice that it's not as monumental as it sounds. Basically, the company has taken a page from Leica's book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.

Throw-Away Photographs Shot During Neil Armstrong’s Visit to the Moon

Neil Armstrong passed away this past Saturday at the age of 82. In addition to being the first man to walk on the moon, he was also the first photographer to set foot on that hunk of rock 238,900 miles away. Armstrong and fellow astronaut Buzz Aldrin snapped a total of 122 70mm color photographs using modified Hasselblad 500EL cameras during their short visit on July 21, 1969. However, not all of them were pretty.

American Photo magazine writes that the photographic record left by those two men shows a very human picture of that first landing. Some of the "dud" photos show accidental shutter preses, focusing errors, lens flare, and even photobombed landscape shots.

The Full Moon Photographed with the Olympic Rings on Tower Bridge

Reuters photographer Luke MacGregor doesn't know much about astronomy, but he had the idea recently of photographing the full moon rising up into the Olympic Rings found on London's Tower Bridge. Armed with a phone app that informed him of moonrise times, he spent two evenings trying and failing to create the photo. Finally, on the third evening, he succeeded:

I readied myself at the predicted angle to the rings. The moon would be rising at 8:50pm and would hit the rings by about 9pm. As the moon had been rising later each evening it had become darker than the previous evenings. I wished I had my tripod. Nonetheless, using the Canon 5D MkIII meant I could push the ISO a little further than I would normally have chosen for a late evening shot. Exactly on time the moon began to show itself over the horizon, a lovely peachy color. I had to keep an eye on a changing exposure, balancing the brightness of the moon with a rapidly darkening sky. As it rose I had to keep moving along, mercilessly pushing tourists out of the way who had stopped to look, in order to keep the moon in line with the rings. Finally, after three days, I had the picture I had been trying to achieve.

A Glimpse Inside the Lunar Orbiter Image Recovery Project

There's an abandoned McDonalds in California that's stuffed with 48,000 pounds of 70mm tape. These tapes contain never-before-seen ultra-high-res photographs of the moon shot by the Lunar Orbiter project 40 years ago. Rather than ship the film back to Earth, scientists decided to scan them on the spaceship, beam them back losslessly, and then record the data onto magnetic tape. Not wanting to reveal the precision of its spy satellites, the US government decided to mark the images as classified.

Lunacycle: Photographing and Animating a Lunar Cycle

Since November 2011 I’d been thinking about an astrophotography project: take a photo of the moon each day from full moon to full moon, then combine it into a seamless movie that looks as if someone had moved the sun around the moon for one minute. I found similar videos, but most were simulations done in software, or photographic ones that weren’t very smooth. Seemed simple enough, mostly because I didn’t see the complications that would come along with this project caused by... physics.

My plan involved setting the same exposure each night starting with the full moon, and let the moon’s dark side gradually move across its face while the lit side stayed about the same brightness. Adjust the photos’ angles to match each other, throw all of them into Final Cut Pro X and add cross dissolve transitions between them, and I’d get a smooth movie showing every phase of the moon.

Lunar Eclipse Over the Acropolis

Photographer Elias Politis created this beautiful image showing the June 15 lunar eclipse over the Acropolis in Athens, Greece by shooting a time-lapse video and then combining the stills into a single frame.