Panasonic is looking to boost its appeal to high-end shooters with a new line of super-fast Leica lenses, starting with a 42.5mm f/1.2 model that was introduced Monday at CES.
The debut model in the newly dubbed “Nocticron” (was he a good Transformer or an evil Transformer?) line of glass is pitched as a portrait-friendly lens (35mm equivalent focal length of 85mm) for MFT Lumix cameras. Read more…
After springing several significant leaks in which full specs and even press photos made it onto the Internet before the announcement date, Panasonic has finally taken whatever veil was left off of the Lumix GF6 — and wireless connectivity seems to be the camera’s top priority. Read more…
Hong Kong model Angelababy lost her contract with Panasonic after leaking a photo of the Panasonic Lumix DMC-GF5 on Instagram in March of this year. And now: a legal mess that could cost millions.
China News reports that Panasonic is seeking a refund of their contract, worth 9,910,014 yuan (about $1,559,181.51 USD) plus another million yuan ($157,334 USD) in damages for the leak: a serious trade secret violation that Panasonic also said would affect their marketing plans and strategies. The ad agency in charge of the Panasonic campaign, McCann Shanghai, countersued Panasonic, saying the terminated contract is unlawful and the terms of their contract were met.
Image credit: Photograph by Crossroads Foundation Photos
After photos of the camera were leaked a week ago, Panasonic has officially announced the Lumix GX1. The camera should satisfy GF1 shooters who loved the camera but were unhappy about the consumer-oriented GF2 and GF3 followup cameras. The 16MP Micro Four Thirds camera features a max ISO of 12,800, a solid build, .09 second autofocus (with iPhone-esque touch to focus), a 3-inch touchscreen, RAW mode, and 1080/60i HD video. The camera ships for $700 (body-only) starting in December 2011.
Today Panasonic unveiled a new line of Lumix X lenses for Micro Four Thirds cameras, introducing two new zoom lenses: the 14-42mm f/3.5-5.6 and the 45-175mm f/4-5.6. What’s unique about them is that they’re both power zoom lenses, meaning the focal length is controlled electronically using a rocker on the side of the lens. The 45-175mm also has standard zoom and focus rings, but these are electronic controls as well.
Logo designer Graham Smith has a neat project called “Brand Reversions” in which the logo styles of famous companies are swapped with their competitors. Canon and Nikon swap styles in the logos above, while Leica’s famous red dot takes on Panasonic’s Lumix brand name. Check out the rest on Smith’s website.
Brand Reversions (via My Modern Met via Laughing Squid)
Panasonic wants to move portrait retouching off of computers and directly into cameras. Their Lumix FX77 compact camera released last week has a “Beauty Retouch Mode” that allows users to make all kinds of edits to faces immediately after capturing the photo:
The Beauty Retouch Mode makes it possible to virtually makeup the faces. In Esthetic Mode, various effects can be applied to the face including clearing the skin texture, whitening of teeth and so on. In the Make-up Mode, you can choose the color of foundation, lips, cheeks or eye-shadow. [#]
The photoshopping capabilities aren’t limited to what can be done naturally — users can also do chin lifts and eye enlargements!
CES is over, but Panasonic has no plans of letting the camera announcements end — they’ve just announced four new Lumix compact cameras in addition to the eight they introduced at CES earlier this month.
“Keep it simple, Stupid!.” That’s a principle exemplified by Apple’s industrial design, but sometimes is nowhere to be found when it comes to compact cameras. Panasonic, however, seems to be on the same wavelength with the Lumix FP7 they just unveiled at CES 2011. The physical buttons normally found on the back of point-and-shoots are missing, replaced instead with a sleek 3.5-inch touchscreen LCD. The only physical buttons that remain are found on the top of the camera — power, shutter, and zoom (dial). With the simplicity comes 16.1 megapixel photographs, 4x optical zoom, and 720p video recording. No word yet on pricing or availability.
Update: As @valerietherese points out, this is also taking a page from Sony and the DSC-T200 camera released in 2007.
If you have a Panasonic Micro Four Thirds camera and a love for retro photos, the Skink Pinhole Pancake Pro Kit can instantly turn your camera into a digital Holga pinhole camera. It’s a modular system that provides three kinds of “holes”:
Depending on the desired effect, you can use your camera as a pinhole-, zone plate- or zones sieve camera. To a high degree the installed aperture determines how your vision is creatively interpreted in rendering an image. The traditional pinhole creates relatively sharp images with exposure times ranging from one second to several minutes. With a zone plate or zone sieve however, photos can be taken without a tripod, if the lighting conditions permit higher speeds.