Earlier this month, Nokia found itself in a public relations nightmare after it came to light that photos and videos in a video promoting the Lumia 920 smartphone had been faked. The company quickly began to do damage control by inviting the press to test out the PureView camera against competing smartphone cameras. The Verge’s test was quite promising, and now Engadget is confirming those results after doing tests of their own:
The 920 took the cake, without question, but the iPhone didn’t fare too poorly itself, snatching up nearly as much light as the Nokia device. The 808 PureView also performed quite well, but the HTC One X and Samsung Galaxy S III yielded unusable results.
It’s one thing to snag proper exposure, though — capturing sharp details with little noise and superior color balance is an entirely different beast, and the Lumia managed to do just that […] The 920 did present some issues with exaggerated shake and other rapid movements, but it offered up excellent results overall, even in scenes that were too dark for us to make out any details with our own eyes
After The Verge broke the story this week about Nokia’s dishonest promo video for its PureView camera technology, Nokia went into damage control mode. As its stock took a tumble, the company hired an internal ethics investigation into the matter, and took steps to turn the media’s attention back to its revolutionary PureView features rather than the dishonesty seen in the video promoting them.
Nokia faced the heat of the Internet yesterday after it came to light that a promo video for its new PureView image stabilization technology had been faked. The video, which was supposed to show off the company’s fancy-schmancy new floating lens technology, didn’t actually show real Lumia 920 footage, but rather footage captured using an actual stabilized camera. Nokia responded today in a blog post titled “An apology is due“:
In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.
Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.
It also published the video above, which is an actual side-by-side comparison video that it showed at the Lumia 920 press conference. While the stabilization is certainly noticeable, what we’d like to see most is the faked promo reshot using the Lumia 920. It’d be interesting to find out whether it’s even comparable to what we were briefly awe-struck by.
The company unveiled its new Lumia 920 phone today, which also carries the PureView name. It features a much more modest 8-megapixel camera, showing that PureView isn’t about the megapixels after all. Read more…