Brand Spirit is a new photo project by NYC-based branding strategist Andrew Miller, who writes,
Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.
See if you can identify each of the objects despite their lack of branding.
Logo designer Graham Smith has a neat project called “Brand Reversions” in which the logo styles of famous companies are swapped with their competitors. Canon and Nikon swap styles in the logos above, while Leica’s famous red dot takes on Panasonic’s Lumix brand name. Check out the rest on Smith’s website.
Brand Reversions (via My Modern Met via Laughing Squid)