lifestyle

What is Brand Storytelling and Why Does It Matter?

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

How to Tell an Effective Brand Story With Your Photos

Any writer worth their salt knows that a good story is comprised of three primary components: Character, Setting, and Plot. The same can be said of visual storytelling, regardless of the medium.

Look Inside the Van of a Female Photog Who Lives Full-Time on the Road

Christian Schaffer is an outdoor adventure and travel photographer who lives full-time on the road. After living in an SUV for a couple of years, she upgraded to a much larger and more comfortable van that serves as her new home. In this 14-minute video, Schaffer gives us a tour of her beautiful house on wheels.

9 Signs You Might be Turning into a Lifestyle Photographer

It started out innocently enough. You were a landscape photographer, a solitary scenery hunter, a planet-loving, tree-hugging, mountain-climbing, river-crossing, track-scrambling wanderer in the wilds. You loved documenting our planet and all of its hidden little nooks and crannies.

Shooting Vintage Car Lifestyle Photos for Self-Promotion

I do a lot of automotive lifestyle personal projects that I use for self-promotion and am constantly on the hunt for new ideas. A friend of mine recently turned me on to Turo, an app for peer-to-peer car rentals. In the past, you had to hire a picture vehicle company to get vintage cars for shoots, and those can be really pricey and are severely limited in terms of how far you can drive the car.

John Schell: The Importance of Authenticity in Lifestyle Photos

John Schell is a lifestyle, commercial, editorial and advertising photographer currently based in Los Angeles, California. A New York transplant, he started his photography career after nearly fifteen years of teaching special education at both the middle and high school level.

How I Capture Genuine Moments with Complete Strangers

I’ve got a love/hate relationship with lifestyle photography. Lifestyle photography for me photos that feel like candid moments where a person is looking at you and not your camera. Each photograph feels like the viewer is with them living in the moment with whomever is in the photograph, and I love that.

BTS: Shooting Lifestyle Photos for Jeep on 35mm Film

Los Angeles-based photographer Dave Hill was recently commissioned to shoot a print campaign for the 2015 Jeep Wrangler. He ended up doing most of the shoot on 35mm film after doing some test shots on digital.

The 10-minute video above is a behind-the-scenes look at how the photos were made.

Verily: A Women’s Magazine with a Strict ‘No Photoshop’ Policy

It turns out that it does exist: a magazine that prides itself on not altering their models' faces or bodies in Photoshop. Verily is a fashion and lifestyle magazine aimed at women 18 to 35, and even though that is prime demographic territory when it comes to Photoshop use, the whole purpose of the magazine is to at least begin reversing this trend.

Lifestyle Photos Featuring Wookiees

Portland, Oregon-based photographer and art director Mako Miyamoto has an ongoing project that consists of lifestyle photographs... of Wookiees. The photographs have scenes and aesthetics you might see in some kind of clothing catalog or marketing campaign, except all of the models are sporting giant furry Chewbacca faces.

Photographer Travels 50,000 Miles Across the US by Train Hopping

When photographer Mike Brodie was 17 years old, he had his first train hopping experience in his hometown of Pensacola, Florida. Over a number of days, that train would take him to Jacksonville, Florida and then back. It was as short trip, but sparked a lifelong passion for train hopping and exploration in Brodie.

Brodie would then spend more than 10 years exploring the United States through train hopping, hitchhiking, and walking. Throughout his journeys, he would document the lifestyle through photography. Images from 2006 through 2009 have now been compiled into a photo project titled, "A Period of Juvenile Prosperity."

Film About 14-Year-Old Paparazzi Photog Austin Visschedyk

"Teenage Paparazzo” is a documentary film that will debut on HBO on September 27. It's about the life of Austin Visschedyk, a 14-year-old paparazzi photographer who chases celebrities for 17 hours a day, earning $500 to $1000 for each photograph sold. Hopefully Visschedyk isn't like the paparazzi in the Kate Mos LAX video we posted a while ago (though he probably is).