Leica recently ran a series of billboard advertisements promoting the S2 medium format DSLR and V-Lux 1. The billboards were quite unique in that they were individually made to show the wall they were placed on, with the details of the wall blown up to highlight the 12x optical zoom of the V-Lux 1 and the 37.5 megapixel sensor of the S2.
This strange looking device is the Leica S1, the first digital camera created by the company back in 1996. At at time when film was still the medium of choice in the photo industry, the S1 packed a whopping 26-megapixels, shooting 5140x5140px medium format images. The strange looking handles on either side help the user frame the shot, but aren’t designed for handheld stabilization — each shot took three minutes to expose. Only about 160 of these cameras were built, and were mostly sold to museums and research institutions.
The Leica S1 (via Gizmodo)