Posts Tagged ‘leica’

Leica Unveils the ‘Leica C': A Sleek, Audi-Designed Compact Camera

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You’d think companies would be shying away from creating new compact cameras — or maybe going the way of Sony with its lens cameras — but that doesn’t seem to be the case. Earlier today, another big player released a new line of compact cameras: Leica. Read more…

Review: Leica M Monochrom is Not Quite a Black and White Decision

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“Monochrome is the new color” The world was introduced to color photography when Kodak introduced the revolutionary Kodachrome film in 1935. But fast forward to 2012, Leica decided that “monochrome is the new color”, and wants to turn back the clock with a digital rangefinder that shoots only black-and-white for $7,995. At this point, I can hear you screaming, “That’s the silliest way of spending eight grand!”
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Leica Now Including Adobe Lightroom 5 With Every S, M, X, V and D-Lux Camera

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About a month ago, Leica Camera AG made an announcement that’s bound to make prospective buyers happy, while possibly justifying the price tag of a Leica camera a tiny bit. The company has decided to begin including Adobe Lightroom 5 with every Leica S, M, X, V and D-Lux camera from here on out. Read more…

Award-Winning Short Film Tells the Story of the Leica M-Monochrome’s ‘Soul’

It’s not often an ad gets recognized as a phenomenal piece of cinematography, but that’s what has happened for the short film ‘Alma’ (translated: “soul”) produced by Sentimental Filme for the release of the Leica M-Monochrome at the Leica Store in São Paulo. Read more…

Cardboard Leica Replica Symbolizes Our Unhealthy Relationship with Technology

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For his project “Ordinary Behavior,” illustrator and product designer Kevin Lck wanted to explore the relationship between humans and the technology that is devouring our souls has become such a large part of our lives. To do so, he chose five household objects and set about creating special cardboard replicas.

One of those objects (although it doesn’t exactly quality as a “household object”) was a Leica M3, and his black and white rendition is impressive even before you turn it around.
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Review: Leica X Vario Defies Naysayers with Impressive Optics

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How should I describe the Leica X Vario? It’s as if Leica engineers met at the cafeteria and decided Fuji wasn’t kicking their a** hard enough with the X100/X100s. “Hey, let’s challenge the Fuji XE-1 with a new camera. We will up the ante this time… let’s be double the price of Fuji, AND we will not have interchangeable lens!” Guffaws exploded across the cafeteria as the engineers outlined more specifications to make life living hell for the Leica sales team.
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‘Mini M’ Now Official: Leica Finally Unveils the X Vario APS-C Compact Camera

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After teasing a mysterious “Mini M” camera on its website since mid-May, Leica today finally announced the camera behind the codename. It’s the Leica X Vario, a large sensor compact camera that “contains the DNA of the Leica M” rangefinder.
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Leica X Vario Type 107: Leica M Mini Final Name and Specs Leaked?

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Perhaps Leica isn’t spreading false rumors through a strange marketing campaign after all. Earlier this week, we wrote that Leica may have been leaking fake photos and specs of its upcoming Leica “M Mini” camera in order to make the real thing seem more attractive once it appears. That no longer appears to be the case.

Multiple sites are now reporting that those initial leaks and rumors were indeed true, and that the camera will officially be called the Leica X Vario Type 107.
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Leica Mini M “Leaks” May Have Been Part of a Clever Marketing Scheme

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It wasn’t very long ago that Leica began teasing its Mini M camera on the homepage of their website. Purported leaks of Mini M began to surface, including photographs and specifications.

Slowly but surely, the black box labeled “Mini M” on the Leica website began to open up as the rumors continued to flow through the blogosphere. Some sources had confirmed that the rumors and images were, in actuality, the real deal. Others, on the other hand, were convinced the leaked images and specs were fakes.
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First Leica Mini M Photograph Leaked: It’s a Fixed Lens APS-C M Clone

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This is the first leaked photograph of Leica’s upcoming Mini M — a camera that the German company first started teasing on its website last week.
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