Posts Tagged ‘launchparty’

Inside an Exclusive Leica Launch Party

Some weeks ago, I received an invitation from Leica for a special launch party they were planning to hold the day before Photokina 2012 opened. The event was titled LEICA – DAS WESENTLICHE, which translates to “The Essentials”. Aside from stating that there would be product premieres and “photographic and musical highlights”, the invitation did not reveal much else about the event, which went down this past Monday. Here’s a first-hand account of what it’s like to attend one of these Leica parties.
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