The US is following the UK’s lead in banning advertisements for having too much digital manipulation. The National Advertising Division, a US watchdog that imposes self-regulation on the ad industry, has banned a CoverGirl mascara ad by Procter & Gamble because Photoshop was used to make the girl’s eyelashes thicker than they were in real life. Even though the enhancement was disclosed in the ad itself, NAD wasn’t satisfied, saying,
You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’
The NAD says that it’s following the lead of its sister body in the UK, the Advertising Standards Authority. Back in June, ASA banned a makeup ad featuring Julia Roberts for being too manipulated.
(via Business Insider)
Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true. Parliament member Jo Swinson first brought the ads to the authority’s attention, and later told the BBC:
This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching. Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality.
This comes about a month after the American Medical Association called upon ad agencies to stop the “altering of photographs in a manner that could promote unrealistic expectations of appropriate body image”.
Thanks for sending in the tip, Harry!
Image credit: Photographs by David Shankbone and Lancome