CNN recently published a pop-quiz with 10 photos and a simple question: was the photo taken with a phone or DSLR? The test is meant to open the public’s eyes to the fact that phone cameras are getting to be just as good as expensive DSLRs. It’s misleading though, and Neal Krawetz over at Hacker Factor has a great explanation as to why:
The implied rational is that, with the correct technique, you can take pictures on your cellphone that are just as good as an expensive SLR. However, they do it by showing you thumbnail images that were created using Photoshop. At thumbnail size, even crappy pictures will look good.
Next time, CNN should do a speed comparison between a bike and a car… while they’re both at a standstill.
Phone or Fancy Camera [The Hacker Factor Blog]
In the middle of last year, Google finally gave users the option of customizing its homepage with a photograph. Microsoft’s Bing search engine, however, has featured photography ever since it launched in 2009. Fast Company has an interesting article about how the photographs are an integral part of the strategy for stealing users from Google:
You might not imagine a bunch of editors running around looking for sexy, captivating photographs all day at Microsoft, but that’s exactly the case at Bing [...] Every few weeks, the team gathers for a few hours to vote photographs up or down gathered from 14 different image providers, including the Bill Gates-owned Corbis.
Over the years, the team has started to learn what images entice users most. Event-specific photographs, for instance, tend to drive tons of traffic: images from India’s Holi festival, for “national squirrel appreciation day,” or of a solar eclipse.
Bing also sees big traffic “anytime we put animals up,” says Horstmanshof. “People just love animals.”
This also explains why large format newspaper photoblogs have exploded in popularity over the past few years.
How Bing’s Editors Choose Sexy Images To Seduce You Away From Google [Fast Company]