To pay homage to the return of beloved instant film, Mercedes-Benz has created a four and a half minute mini-documentary that takes an inside look at the inspiration behind bringing it back, the machinery used to make it, and even a look at how the analogue sorcery works.
Posts Tagged ‘instant’
Mercedes-Benz Pays Tribute to the Return of Instant Film in this Informative and Inspirational Mini Doc
The latter years of the first decade of the 20th century were by no means glorious ones for The Polaroid Corporation. Filing for bankruptcy multiple times, the company ultimately decided to kill off its instant camera business in 2007, with the death of their instant film coming not long after in 2008. And while the demise of Polaroid’s instant film era is a sad one, it went out strong.
Thankfully, first-time filmmaker Grant Hamilton was there to capture the last year of Polaroid’s existence as we will almost always know it. Broken up into three acts, Time Zero: The Last Year of Polaroid Film tells the story of Polaroid’s last year through the eyes of the artists who shot the film, the dying days of instant film production and the idea and start of what was rightly deemed The Impossible Project.
Last week, Lomography announced their first instant film camera: the Lomo’Instant (a quirky name to match a quirky camera). And rather than outright launching the product, or even just announcing a shipping date, they chose to introduce the new camera through a Kickstarter campaign.
This isn’t Lomography’s first attempt at crowdfunding. They did the same thing when launching their Petzval Lens and their Smartphone Film Scanner last year. Given the trend, we’re likely to see more of their future launches taking the form of Kickstarter campaigns as well. But why? Read more…
Noticing the successful efforts of both Lomography and The Impossible Project, inventor Bob Crowley has been inspired to take his own dive into the niche market of the re-creation of discontinued analog films. He and his team at New55 FILM have created a Kickstarter in hopes of funding the start up of 4×5 instant film production.
These days, it’s easy to take for granted what the magic of the Internet, wireless technology and fiber optic cables has made possible, but there was a time when sending a photograph a long distance in a short time wasn’t quite that easy.
For instance, in 1926, someone on an oceanliner called the S.S. President Roosevelt snapped the above photo of the S.S. Antinoe during a rescue attempt. When that photo was sent almost instantly from London to New York City, it was such a big deal that the April 1926 issue of Science and Invention printed a huge infographic to show its readers how this miracle was achieved. Read more…