Who are the people behind Instagram’s most-followed handles? Soon-to-be-shuttered iPad newspaper The Daily wants to know, and has a video series titled “#No Filter: Behind the Lens with Instagram’s Biggest Stars.” They’re creating short profiles for each iPhoneographer to give a glimpse into their lives and their motivations.
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It pays to be a top user on Instagram. In addition to having hundreds of thousands of eyes glued to your stream of photos, marketers for the world’s top brands are constantly trying to think of ways to incorporate you into their advertising campaigns. Case in point: at the US Open this year, there will be three Insta-celebs covering the event alongside the photojournalists from major national media outlets.
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