Posts Tagged ‘impossibleproject’
When The Impossible Project announced its Impossible Instant Lab back in September 2012, it turned to Kickstarter to raise $250,000 to fund the project. After the Internet got wind of the smartphone-to-instant-photo printing device, the fundraising campaign blew past its goal and ended up with a total of $559,232 from 2,509 supporters.
The Economist has published an article on photographic film’s “transition from the mass market to the artisanal,” writing that the future is bleak for film as we know it:
Consumers and professionals ditched film first. Then health-care services, which used it for X-rays, shifted to digital scans. The final blow came with the film industry’s switch to digital projection. IHS iSuppli [...] estimates filmmakers consumed 2.5m miles [...] of film each year for the distribution of prints at its height. That was just a few years ago. By 2012 this plunged by two-thirds. In 2015 it will be next to nothing.
After Polaroid film died off, the The Impossible Project spent years rebooting the factories and breathing new life into old lines of instant film. However, the white-bordered film isn’t the only thing Impossible has brought back from the dead. The company has also recreated Polaroid fashion from decades ago, launching the Polaroid Classic Factory Jacket.
ReutersTV shared this video today in which its Social Media Editor Anthony De Rosa meets up with The Impossible Project VP Dave Bias to talk about the company and what it’s up to. Bias gives a demo of the new Impossible Instant Lab — similar to what we shared from Photokina — showing how it takes iPhone pixels and “melts them back down into chemistry”.
The Impossible Project has partnered up with Japanese music producer and designer Nigo for a limited edition version of its PX 70 Color Shade Film. Instead of its traditional white frames or the newer black frames, the film comes in 10 different colors: yellow, orange, red, pink, lilac, dark blue, light blue, green, black and white. Each pack comes with eight frames with randomly selected colors and costs $25 over at The Impossible Project shop.
PX 70 Color Shade by Nigo Film Edition [Impossible Project]
After reading about the Wakhan Corridor in the New York Times, French photographers Fabrice Nadjari and Cedric Houin decided to visit the remote region in Afghanistan in the summer of 2011, walking for 24 days through a 140 mile stretch. Their project, titled “Traces of Time”, involved capturing instant photos of the villagers they met:
When [Nadjari and Houin] arrived in the first village, they found that even photographs, which freeze time, worked differently. The portraits they took with Polaroid cameras developed oddly, and degraded rapidly, because of the high altitude and harsh conditions. But this made them no less valuable to their subjects, many of whom had never seen a photograph. Some had never seen an outsider.
The local Afghans marveled at the fragile images and lined up to have their photos taken.
“There was something extremely precious in the way they were holding the image, in the way they wanted to get it as soon as it got out of the camera,” Mr. Nadjari said. “It was both the gift and the interaction.” [#]
The photographers soon decided that they would shoot portraits of the villagers holding their own portraits, with the instant photos seen in color while the rest of the portrait is converted to monochrome, saying that it “stops time, and mixes the past and present. The present looks like the past, and the past like the present.”
Image credits: Photographs by Fabrice Nadjari and Cedric Houin
Next time you’re on vacation and find yourself without a camera, try checking the mini-bar in your hotel room. Ace Hotel has announced that the mini-bar in each of their guest rooms will be stock with a refurbished Polaroid camera and limited edition packs of Ace Hotel branded Impossible Project B&W instant film. If you don’t plan on staying at any of their hotels, you can also purchase the branded kits through their website for $150 each.
Polaroid stopped making instant cameras back in 2007, and ceased production of instant film two years later. Before Polaroid pulled out completely, the Dutch-based Impossible Project purchased Polaroid’s old equipment and factory in the Netherlands in an attempt to save Polaroid film from going extinct.
In the meantime, Polaroid found a new owner, and recruited Lady Gaga as the Creative Director and face of the company. Last week Polaroid announced a new instant film camera, the Polaroid 300, which looks remarkably similar to the Fujifilm Instax Mini 7.
According to Amateur Photographer, The Impossible Project isn’t very happy with the new camera, since they were expecting Polaroid to announce a new camera that would accept their 600-type film. Polaroid had showcased such a camera back at CES 2010 earlier this year.
A spokesperson for the company was quoted as saying,
The management of the Impossible Project finds this confusing and clearly wants to state that the Polaroid 300 is not the camera that has been announced in Polaroid’s press release from January 7 2010.
My guess is that we’ll be seeing Polaroid’s real announcement coming soon. If you’re a fan of Polaroid photography, hold your horses — good things come to those who wait.
On a semi-related note, Wikipedia has a pretty interesting summary of how The Impossible Project came to be:
Austrian photographer Florian Kaps, the owner of the largest online vendor for SX-70 films and organizer of the web-based instant photo gallery Polanoid.net, had bought the approximately 500,000 film packages that were on stock. He teamed with André Bosman, a former head of film production in the large Polaroid film factory at Enschede, designed a plan to redesign the SX-70/600 film system in collaboration with Ilford Photo, and convinced the Polaroid owners to participate. Plans for a relaunch under the Impossible label were announced in January 2009. Buildings in the Enschede plant, which had produced 30 million film packs in 2007 and 24 million in the first half of 2008, were leased to the company created by Kaps, who by May 2009 had raised $2.6 million from friends and family for what he had named The Impossible Project.
500,000 film packages? Wow…
In March, The Impossible Project announced that it had successfully brought Polaroid film back from the dead, releasing the new PX100 and PX600 instant films. Next up: a physical store in New York City.
The Impossible Project has just announced a new retail and exhibition space in New York City called “The Impossible Project Space”, located on the 5th floor at 425 Broadway. In addition to selling film and gear, the space will display works from “The Impossible Collection”, which is modeled after the world-famous Polaroid Collection and features work created on Impossible Project film.
There’s going be a grand opening party from 3pm-8pm on April 30th, so if you’re a Polaroid lover, it might be a fantastic way to connect with other enthusiasts.
Image credit: Photograph by The Impossible Project