Posts Tagged ‘hype’

Overdosing on Hype: The Danger of Uncontrolled Expectations

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A Bohemian-looking man stands in a picturesque Scottish glen. Wild grasses sway in the wind, green hills loom to either side and moody, dark clouds drift along above. The man takes in the scene and fiddles with a camera around his neck. We hear satisfying mechanical clicks as he sets the aperture and shutter speed.

The shot cuts to a wide view of the man in the landscape, and we see him lift the camera to his eye, although it is still obscured from view. Another satisfying snap as he trips the shutter, and the screen fades to black. Then a brief flash of the front of a lens, and the words “Pure Photography” in dainty, white lettering. Read more…

Lytro Prototype Testers Calling the Camera a “Game Changer”

Lytro’s revolutionary consumer light field camera is rumored to be in production now, and photographers currently testing the super-secret prototypes are saying some pretty positive things about the camera.
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