Actress Jennifer Lawrence may be fine with excessive Photoshopping, but advertising regulatory authorities in the United States aren’t of the same opinion. We reported back in 2011 that the UK had banned certain advertisements for excessive Photoshop work, and that the US was moving in the same direction.
Now, news has emerged that cosmetic company L’Oreal has pulled a series of advertisements, citing that an excessive amount of post-production was done to exaggerate what their products could do.
Photographer Lee Jeffries worked as a sports photographer before having a chance encounter one day with a young homeless girl on a London street. After stealthily photographing the girl huddled in her sleeping bag, Jeffries decided to approach and talk with her rather than disappear with the photograph. That day changed his perception about the homeless, and he then decided to make them the subject of his photography. Jeffries makes portraits of homeless people he meets in Europe and in the US, and makes it a point to get to know them before asking to create the portraits. His photographs are gritty, honest, and haunting.
If families always listened when photographers say, “look natural”, this is what nearly every Christmas card would look like. Clever.
(via HuffPo via Gizmodo)