It was about this time last year that the world was introduced to the Holga iPhone case: a strange-looking gizmo complete with a rotary wheel packing 9 separate lo-fi filters for the toy-camera, retro lover in you. Well, much like the Swivl we reported on yesterday, Holga has decided that bigger is better, and is attempting to break into the DSLR market with a new rotary wheel lens for DSLRs.
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A few years ago, graphic designer Grey Jay was asked by a company to create a Photoshop action that would emulate a “toy camera” look for photos. He came up with an action he calls the “Holgarizer” and, after some tweaking and adjusting, has made it freely available to the public. If a messy cross-processed look is what you’re after, Jay’s filter does the job. You can download the ZIP file here.

Holgarizer by Grey Jay [Equal and Opposite]