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Holga’s New Rotary Filter Lens Brings the Lo-Fi Craze into the World of DSLRs

It was about this time last year that the world was introduced to the Holga iPhone case: a strange-looking gizmo complete with a rotary wheel packing 9 separate lo-fi filters for the toy-camera, retro lover in you. Well, much like the Swivl we reported on yesterday, Holga has decided that bigger is better, and is attempting to break into the DSLR market with a new rotary wheel lens for DSLRs.