One of the big things GoPro has going for it is viral marketing: people — including the world’s best daredevils — are constantly producing never-before-seen footage using the company’s tiny HD cameras, and it seems every week a new GoPro video goes viral on the web. The company isn’t bad at creating their own videos either — the above is an amazing promo video showing off the capabilities of the new Hero2 camera announced yesterday. 100% of the footage was captured using the camera, which can shoot 10mp stills at 11fps and 1080p video at 30fps.
GoPro has unveiled the HD Hero2, the followup to the highly popular HD Hero from 2009 that has been adopted by daredevils around the world. The new camera is similar in design but offers major upgrades: more angles of view (90°, 127°, and 170°), 11-megapixel still photos (up from 5MP) at 10fps, a helpful LCD display instead of a single character code system, a mini-HDMI port, and a faster sensor that allows for faster frame rates (e.g. 960p at 48fps, up from 30).
The Hero2 is available in three different kits (outdoor, motorsports, and surf) for $300, and the price of the old Hero has been reduced to $200.