Posts Tagged ‘hasselbladlunar’

Bidding War Helps Hasselblad Sell 2 Lunar Cameras for $54K at Charity Auction

Lunar Olive Wood 18-55 Hood_b

Still think there’s no market for overpriced Hasselblad Sony clones? This might change your mind. Thanks to a heated bidding war at the Amelia Island Concours d’Elegance exotic car festival, two … we’ll call them generous… generous gentlemen paid $54,500 for two Hasselblad Lunar cameras that would normally run $14,000 retail. Read more…

Hasselblad Unveils a Limited Edition Lunar, ‘Good Fortune Indulgence’ for Only $10K

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Within much of the photography community, the Hasselblad Lunar and Stellar are something of a running joke — rebranded Sony cameras that slap on exotic and/or luxurious materials and sell for thousands more than the originals.

But just in case buying a standard Sony NEX-7 Hasselblad Lunar isn’t luxurious enough for you, the company is releasing a more expensive limited edition that will only find its way into 200 hands. Read more…

Hasselblad Lunar Bashed by Early Hands-On Reviewers, Called Bulky and Plasticky

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Hasselblad’s luxury Lunar mirrorless camera is set to arrive in June 2013, but hands-on reviews of the camera are slowly trickling onto the Web. Photography blogger genotypewriter managed to get his hands on a Lunar recently, and published a short article sharing his thoughts.
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The Last Man to Walk On the Moon Left His Camera for a Long-Term Gear Test

You may have heard that there are 12 Hasselblad film cameras sitting on the surface of the moon at this very moment, left there by astronauts who needed to lighten their vessel’s load as much as possible. However, did you know that at least one of those cameras was left there to test the durability of the gear?
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Apophis: The Perfect USB Flash Drive for Photos Shot with the Hasselblad Lunar

If you’re planning to pick up a $6,500 Hasselblad Lunar mirrorless camera and need a matching USB flash drive to store your photos, you should definitely take a look at the Apophis. It’s a high-end flash drive by Polish firm Zana Design that, like the Lunar, is crafted out of rare materials. How rare? Well, one of the ingredients is meteorite.
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Hasselblad Trying to Combine Swedish Craftsmanship with Italian Design

Hasselblad surprised the photo world last month by announcing the Lunar: a hyper-luxury mirrorless camera with an opulent exterior and a Sony NEX-7 at its core. To say it wasn’t well received would be an understatement; photographers immediately mocked the camera’s over-the-top design — it’s decorated with gold and precious metals — and the fact that it will carry a price tag $5,000 more than the camera it’s based on.

Hassy isn’t fazed by the criticism. The latest word from the Hasselblad camp is that it has opened a new design center in Italy, where the Lunar was conceived. Regardless of what you think about the camera, at least Hasselblad’s game plan is becoming more clear.
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Hasselblad Lunar Site Contains Bogus Information About Camera Sensors

Regardless of how you feel about Hasselblad’s idea of taking a $1,100 Sony NEX-7, souping it up, and selling it for $6,500 as a Hasselblad Lunar, I think we can all agree that there needs to be honesty in marketing the camera. Well, that’s what a couple of sections over on the Lunar website seriously lack. Check out the page boasting about the camera’s APS-C HD CMOS Sensor, which contains a side-by-side comparison showing the common APS-C sensor size next to other popular sizes. Does that look like a Micro Four Thirds sensor to you?
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Sketches Suggest Hasselblad May Also “Luxurify” Sony’s RX100 and DSLRs

It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.

What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
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Hasselblad Lunar is a Rebranded Sony NEX-7 with $5,000 of Luxury

Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.
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