It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.
What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR. Read more…
Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7. Read more…
Hasselblad first launched its H System of digital medium format cameras back at the 2002 Photokina. The H4D was unveiled three years ago in 2009, and a number of variants and price cuts have been introduced since then. The company has just announced that it will be updating the H System line at Photokina this year with the new H5D, along with a new 24mm f/4.8 (17mm equivalent 35mm terms) and macro converter for wide angle lenses.
The camera features RAW + JPEG mode, improved focusing features, the largest and brightest viewfinder on the market, larger and more ergonomic buttons, and improved weather sealing. It’ll start shipping in December 2012 in 40, 50, and 60 megapixel models (along with 50 and 200 megapixel “Multi-Shot” models). Although the price isn’t known, you can expect it to cost around the same price as a standard minivan, so get your arm and your leg ready to pay for the thing.
If you look at the product page of any “exotic” piece of camera equipment on Amazon, there’s a good chance that you’ll come across some humorous fake reviews left by photographers looking to poke fun at the product’s features. Last September, we shared some funny reviews left for the Sigma 200-500mm, which looks more like a bazooka than a lens. Another one is the Hasselblad H4D-50, a medium format DSLR that costs $19,000… as an open box demo. You can probably guess what the reviews poke fun at. Read more…
Some rumblings over in camp Hasselblad: 1001 Noisy Cameras reports that Hasselblad is sending out the following invite for a big product unveiling on September 19th at Photokina:
In 2002 at photokina Hasselblad launched the revolutionary H System that changed and shaped the medium format market of the new millennium. Embraced by professional and amateur photographers around the world, it is still the unsurpassed standard for craftsmanship and ultimate image quality.
In 2012, 10 years later, our commitment to innovation, evolution and expanding to new horizons is as uncompromising as it has always been in the century long history of Hasselblad.
How big might the announcement be? Mirrorless Rumors writes that rumors are swirling of a new Hasselblad mirrorless camera featuring a CMOS sensor that’s double the size of a full frame sensor. Wowzers!
Video technology is advancing at an alarming rate, and the question that seems to be on many a photographer’s mind is: “will video ever render still photography obsolete?” In the future, will shooting a sunset simply involve going out and recording 30 minutes to an hour of video and then pulling your favorite frames into Photoshop or Lightroom? Well, that’s the question that this video from Fstoppers is trying to answer. Read more…
Many a photographer would love to have a medium format camera gracing their camera bag, but not everyone can afford to drop anywhere between twenty and forty thousand dollars on a Hasselblad. Fortunately, the price of owning one just dropped by 22.9-percent. In an attempt to make medium formats more affordable and commonplace, Hasselblad is launching a global marketing initiative that will significantly drop the price of many of their cameras, including the entry-level H4D-31 (down by ~$5,000), and the 60MP H4D-60 (down by ~$8,000). Read more…
If you thought Nikon’s 6mm Fisheye lens from a week ago was crazy, get a load of this Carl Zeiss telephoto lens announced at Photokina back in 2006. The made-to-order lens was called the Apo Sonnar T* 1700 mm F4, and that little nub at the end? That’s a Hasselblad 6×6 medium format camera.
The monster weighed in at 564lbs and had to use a special focusing method because of the sheer weight of each glass element. At the time this was the biggest non-military telephoto lens in existence, which begs the question: What does the biggest military zoom look like!?
For another look, check out this picture of the lens being showed off at Photokina.
This video, done by The Camera Store with help from Roth and Ramberg, is sure to stir up some controversy. One side will say that 35mm couldn’t possibly compete with medium format, while the other will point out that the price difference makes the whole debate moot. In a way, they’re both right; but this comparison video does a great job of pointing out the benefits and pitfalls of each camera when it comes to skin tone, low light performance, and dynamic range.
Take a gander at the video and give us your take in the comments down below. (Keep in mind that image details won’t show up nearly as well in the video as they did in the studio).