Posts Tagged ‘hasselblad’

Photographer Captures Intimate Photos of Mecca with a Medium-Format Camera

Mecca in Saudi Arabia is considered to be the holiest city of Islam, and is only accessible to Muslims. 38-year-old London photographer Toufic Beyhum wanted to document what a pilgrimage is like for a Muslim and to “portray the peaceful and spiritual side of Islam”, so he brought along a Hasselblad 500 medium-format camera when he visited the city. His images — a few of which were snapped in locations where photography was prohibited — offer an intimate look at locations that most people will never be allowed to see in their lifetimes.
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University Unloading Its Film Photography Gear At Ridiculous Prices

Clemson University is apparently ditching film photography and going digital. The public South Carolina-based school has just turned to government surplus auctions to unload its analog gear, and the equipment is being snatched up for ridiculously low prices. The lot of 9 “excellent condition” Hasselblad 500 EL/M medium format camera bodies seen above was just sold for $1,200, which comes out to about $133 for each camera (granted, there are some taxes and processing fees tacked on).
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Hasselblad Trying to Combine Swedish Craftsmanship with Italian Design

Hasselblad surprised the photo world last month by announcing the Lunar: a hyper-luxury mirrorless camera with an opulent exterior and a Sony NEX-7 at its core. To say it wasn’t well received would be an understatement; photographers immediately mocked the camera’s over-the-top design — it’s decorated with gold and precious metals — and the fact that it will carry a price tag $5,000 more than the camera it’s based on.

Hassy isn’t fazed by the criticism. The latest word from the Hasselblad camp is that it has opened a new design center in Italy, where the Lunar was conceived. Regardless of what you think about the camera, at least Hasselblad’s game plan is becoming more clear.
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Hasselblad Lunar Site Contains Bogus Information About Camera Sensors

Regardless of how you feel about Hasselblad’s idea of taking a $1,100 Sony NEX-7, souping it up, and selling it for $6,500 as a Hasselblad Lunar, I think we can all agree that there needs to be honesty in marketing the camera. Well, that’s what a couple of sections over on the Lunar website seriously lack. Check out the page boasting about the camera’s APS-C HD CMOS Sensor, which contains a side-by-side comparison showing the common APS-C sensor size next to other popular sizes. Does that look like a Micro Four Thirds sensor to you?
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Sketches Suggest Hasselblad May Also “Luxurify” Sony’s RX100 and DSLRs

It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.

What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
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Hasselblad Lunar is a Rebranded Sony NEX-7 with $5,000 of Luxury

Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.
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Hasselblad Teases Its Shiny New Medium Format DSLR, the H5D

Hasselblad first launched its H System of digital medium format cameras back at the 2002 Photokina. The H4D was unveiled three years ago in 2009, and a number of variants and price cuts have been introduced since then. The company has just announced that it will be updating the H System line at Photokina this year with the new H5D, along with a new 24mm f/4.8 (17mm equivalent 35mm terms) and macro converter for wide angle lenses.

The camera features RAW + JPEG mode, improved focusing features, the largest and brightest viewfinder on the market, larger and more ergonomic buttons, and improved weather sealing. It’ll start shipping in December 2012 in 40, 50, and 60 megapixel models (along with 50 and 200 megapixel “Multi-Shot” models). Although the price isn’t known, you can expect it to cost around the same price as a standard minivan, so get your arm and your leg ready to pay for the thing.

Hilarious Customer “Reviews” for the Hasselblad H4D-50 on Amazon

If you look at the product page of any “exotic” piece of camera equipment on Amazon, there’s a good chance that you’ll come across some humorous fake reviews left by photographers looking to poke fun at the product’s features. Last September, we shared some funny reviews left for the Sigma 200-500mm, which looks more like a bazooka than a lens. Another one is the Hasselblad H4D-50, a medium format DSLR that costs $19,000… as an open box demo. You can probably guess what the reviews poke fun at.
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Hasselblad to Unleash a Giant-Sensored Mirrorless Camera?

Some rumblings over in camp Hasselblad: 1001 Noisy Cameras reports that Hasselblad is sending out the following invite for a big product unveiling on September 19th at Photokina:

In 2002 at photokina Hasselblad launched the revolutionary H System that changed and shaped the medium format market of the new millennium. Embraced by professional and amateur photographers around the world, it is still the unsurpassed standard for craftsmanship and ultimate image quality.

In 2012, 10 years later, our commitment to innovation, evolution and expanding to new horizons is as uncompromising as it has always been in the century long history of Hasselblad.

How big might the announcement be? Mirrorless Rumors writes that rumors are swirling of a new Hasselblad mirrorless camera featuring a CMOS sensor that’s double the size of a full frame sensor. Wowzers!


Image credit: Welcome to medium format by 1808 Photography

Hasselblad vs Red Epic: Will Video Kill the Still Photography Star?

Video technology is advancing at an alarming rate, and the question that seems to be on many a photographer’s mind is: “will video ever render still photography obsolete?” In the future, will shooting a sunset simply involve going out and recording 30 minutes to an hour of video and then pulling your favorite frames into Photoshop or Lightroom? Well, that’s the question that this video from Fstoppers is trying to answer.
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