Posts Tagged ‘hasselblad’

BTS: Hasselblad H5D ‘Not Just a Fairytale’ Ad Campaign Shoot

For its H5D ad campaign, Hasselblad approached underwater photographer Henrik Sorensen, knowing that he would put together something worthwhile. What he came up with is a “twisted take” on Denmark as a fairytale country that he’s calling “Not Just a Fairytale,” and the above video takes us behind the scenes at the underwater shoot. Read more…

Cardboard Hasselblad Medium Format Pinhole Camera to Be Sold as a Kit

Update: The Kickstarter campaign has been cancelled due to a legal threat against Angood.


cardboardhassy-8

Remember that beautiful cardboard Hasselblad created by designer Kelly Angood a couple of years ago and released as a PDF template? If you’d like to build your own but don’t want to go through the trouble of printing the design onto cardboard and cutting out the pieces, you’ll be glad to know that Angood is working on launching a do-it-yourself kit for the camera.
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The Last Man to Walk On the Moon Left His Camera for a Long-Term Gear Test

You may have heard that there are 12 Hasselblad film cameras sitting on the surface of the moon at this very moment, left there by astronauts who needed to lighten their vessel’s load as much as possible. However, did you know that at least one of those cameras was left there to test the durability of the gear?
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Photographer Captures Intimate Photos of Mecca with a Medium-Format Camera

Mecca in Saudi Arabia is considered to be the holiest city of Islam, and is only accessible to Muslims. 38-year-old London photographer Toufic Beyhum wanted to document what a pilgrimage is like for a Muslim and to “portray the peaceful and spiritual side of Islam”, so he brought along a Hasselblad 500 medium-format camera when he visited the city. His images — a few of which were snapped in locations where photography was prohibited — offer an intimate look at locations that most people will never be allowed to see in their lifetimes.
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University Unloading Its Film Photography Gear At Ridiculous Prices

Clemson University is apparently ditching film photography and going digital. The public South Carolina-based school has just turned to government surplus auctions to unload its analog gear, and the equipment is being snatched up for ridiculously low prices. The lot of 9 “excellent condition” Hasselblad 500 EL/M medium format camera bodies seen above was just sold for $1,200, which comes out to about $133 for each camera (granted, there are some taxes and processing fees tacked on).
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Hasselblad Trying to Combine Swedish Craftsmanship with Italian Design

Hasselblad surprised the photo world last month by announcing the Lunar: a hyper-luxury mirrorless camera with an opulent exterior and a Sony NEX-7 at its core. To say it wasn’t well received would be an understatement; photographers immediately mocked the camera’s over-the-top design — it’s decorated with gold and precious metals — and the fact that it will carry a price tag $5,000 more than the camera it’s based on.

Hassy isn’t fazed by the criticism. The latest word from the Hasselblad camp is that it has opened a new design center in Italy, where the Lunar was conceived. Regardless of what you think about the camera, at least Hasselblad’s game plan is becoming more clear.
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MIOPS: Smartphone Controllable High Speed Camera Trigger

MIOPS is a new smartphone-controlled camera trigger that combines all of the features photographers want in a high-speed camera trigger into one convenient device.

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Hasselblad Lunar Site Contains Bogus Information About Camera Sensors

Regardless of how you feel about Hasselblad’s idea of taking a $1,100 Sony NEX-7, souping it up, and selling it for $6,500 as a Hasselblad Lunar, I think we can all agree that there needs to be honesty in marketing the camera. Well, that’s what a couple of sections over on the Lunar website seriously lack. Check out the page boasting about the camera’s APS-C HD CMOS Sensor, which contains a side-by-side comparison showing the common APS-C sensor size next to other popular sizes. Does that look like a Micro Four Thirds sensor to you?
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Sketches Suggest Hasselblad May Also “Luxurify” Sony’s RX100 and DSLRs

It seems that everyone has something to say about Hasselblad’s new line of Lunar mirrorless cameras, with “ugly” being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, “upgrading” it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar’s Photokina booth, brochure, and website feature concept sketches that show how the camera’s design came about.

What’s interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.
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Hasselblad Lunar is a Rebranded Sony NEX-7 with $5,000 of Luxury

Hasselblad mixed things up today by announcing a new “ultra luxury” APS-C mirroress camera. Sounds like Earth-shattering news, right? Take a little closer, and you’ll notice that it’s not as monumental as it sounds. Basically, the company has taken a page from Leica’s book by playing the rebranding game. Just as Leica -Lux compact cameras are essentially rebranded Panasonic Lumix bodies, the new Hasselblad Lunar is a dressed-up version of the Sony NEX-7.
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Hasselblad Teases Its Shiny New Medium Format DSLR, the H5D

Hasselblad first launched its H System of digital medium format cameras back at the 2002 Photokina. The H4D was unveiled three years ago in 2009, and a number of variants and price cuts have been introduced since then. The company has just announced that it will be updating the H System line at Photokina this year with the new H5D, along with a new 24mm f/4.8 (17mm equivalent 35mm terms) and macro converter for wide angle lenses.

The camera features RAW + JPEG mode, improved focusing features, the largest and brightest viewfinder on the market, larger and more ergonomic buttons, and improved weather sealing. It’ll start shipping in December 2012 in 40, 50, and 60 megapixel models (along with 50 and 200 megapixel “Multi-Shot” models). Although the price isn’t known, you can expect it to cost around the same price as a standard minivan, so get your arm and your leg ready to pay for the thing.