Fujifilm is the largest medium format camera manufacturer in the world. Its resources are vast and the experience it has as a company is extensive. Hasselblad, on the other hand, is a tiny Swedish company that solely produces niche high-value cameras. This may seem like a David and Goliath type story, but considering the sheer differences in size between the two companies, this is more of a David and Godzilla type story.
Hasselblad has announced the new XCD 35-75mm f/3.5-4.5 lens, the first zoom lens in the X System lineup. The company says it's a compact zoom lens with "prime lens performance."
Hasselblad has announced the 907X, the smallest medium format camera body ever made by the brand. Paired with the upcoming CFV II 50C digital back, photographers will be able to shoot medium format digital photography with a classic Hasselblad experience.
British photographer Brock Elbank has a series of portraits titled How Do You C Me Now? that features people with Congenital Melanocytic Naevus, an extremely rare birthmark that can cover up to 80% of the body.
Hasselblad. The company that went to the moon. A company known for producing some of the most iconic cameras in history. Since 1948, when Hasselblad produced its first consumer camera, it has built a strong reputation within the industry. As with many companies, it has had a few bumps in the road, but for the most part, it remains a highly respected organization.
NASA’s Apollo Program was an audacious mission to send astronauts to the moon -- a national goal set by President John F. Kennedy’s in a bold speech in 1961 that was an ongoing part of the Cold War.
Instant photos are magical. They develop before your eyes. You can share them, gift them, spill water on them, draw on them. The only problem is that most instant cameras are pretty cheap — that’s why I’ve always wanted to hack my medium format camera to take instant photos with shallow depth of field and sharpness.
Hasselblad has announced three new XCD lenses for its X1D lens lineup: the 65mm f/2.8, the 135mm f/2.8, and the 80mm f/1.9. The 80mm f/1.9 is the fastest lens ever made in the history of Hasselblad.
Hasselblad has launched its new XV lens adapter, which lets you mount old V system lenses on the new X1D-50c medium format mirrorless camera.
As a photographer and YouTuber, I review equipment and photography related gear on my channel. There are occasions when certain items receive less than positive reviews and, in most circumstances, the company in question operates in a very professional manner. Unfortunately, this isn’t true in every case and after I reviewed the Hasselblad H6D 100c, Hasselblad weren’t too happy with me.
DJI was set to announce the new Mavic 2 on July 18th, but that event was unexpectedly postponed and the drone has yet to be officially unveiled. But the drone has already appeared in the latest catalog by the UK retailer Argos, and the listing reveals that it will be offered in "Zoom" and "Pro" versions.
Now here's an unusual camera sale: someone on eBay is selling two Hasselblad 500c cameras along with 80mm planar lenses and film backs. The caveat: both of the camera kits are "really moldy."
In digital photography, larger sensors generally equate to better image quality across a variety of measurables. If you're curious about the advantages medium format cameras have over 35mm ones, Hasselblad has a new set of videos just for you.
Taiwan-based photographer, designer, and LEGO builder Helen Sham has created an incredibly realistic Hasselblad 503CX medium format film camera using LEGO blocks. And with your help, the design could one day become an official LEGO kit on store shelves.
Hasselblad has just released a set of 400-megapixel photos captured using the new $48,000 H6D-400c Multi Shot medium format DSLR, which was announced back in January.
Hasselblad has launched its widest lens ever, the new XCD 21mm f/4 designed for the X1D-50c medium format mirrorless camera.
The Hasselblad H6D-100c is a 100-megapixel medium format DSLR that costs $33,000 without a lens. Throw in a Hasselblad H lens and the resulting camera kit can easily cost over $40,000, or more than the average car. Here's a 5-minute video by photographer Tyler Stalman that explores why a single camera can be worth this much.
IKEA and Hasselblad have partnered to launch a new IKEA collection of art photos. Called NORRHASSEL, the series will feature eight exclusive photos selected from the Hasselblad Masters Award collection.
Hasselblad just announced a camera capable of 400MP photos. The new H6D-400C MS is a "Multi Shot" camera that can capture 100MP photos with single exposures or gigantic 400MP ultra-resolution photos using its Multi-Shot capture feature.
How does the image quality of a top-of-the-line smartphone camera stack up against a top-of-the-line professional camera these days? Photographer Tyler Stalman decided to find out by pitting a Google Pixel 2 smartphone against a $20,000 Hasselblad medium format camera in the 8-minute video above.
The $9,000 Hasselblad X1D medium format mirrorless camera contains the best performing sensor in the world, at least according to the folks over at DxOMark. Kai Wong just released this informative and lighthearted 8-minute review of this monster camera.
What camera and lens combination on the market delivers the "ultimate in image quality"? Photographer Matt Granger has been trying out the $8,000 Hasselblad X1D with the $4,500 Zeiss Otus 85mm -- both of which are cream of the crop when it comes to cameras and lenses This 11-minute video looks at what this beastly combo can do.
Dual cameras have become ubiquitous in the smartphone world, and with them has emerged a new technique for simulating a shallow depth of field -- the feature commonly called ‘Portrait Mode’. This 10-minute video from Marques Brownlee explains how it works, and it also pits Portrait Mode on an iPhone X, Note 8, and Pixel 2 against the $8,000 medium format camera Hasselblad X1D.
Hasselblad just took a big step in a new direction of camera sales with the launch of its own online store. The store will make it easier for photographers to buy Hasselblad gear straight from the manufacturer.
Hasselblad has just launched its own in-house 'Rent a Hasselblad' service, allowing photographers to shoot with the brand's medium-format cameras for much, much less than the thousands it costs to actually own it.
Photographer Cole Rise has a deep obsession with space cameras. So deep, that he just spent over two years creating a 100% accurate replica of the first Hasselblad medium format camera used by NASA in space.
The Nikon D850's reign as the top rated camera at DxOMark was incredibly short-lived: less than a month after giving the D850 the first official score of 100, DxOMark has just crowned the Hasselblad X1D-50c medium format camera with a highest-ever score of 102.
The XPan was the first Hasselblad camera to 35mm film and was able to shoot ultra-wide panorama negatives. Photographer Jordan Lockhart decided to mount an action camera to his XPan to capture what it's like to frame the world and shoot with this unique camera.
Hasselblad just released this 1-minute video introducing its new A6D-100c, a 100-megapixel industrial camera designed specifically for aerial photography.
Hasselblad has just unveiled a new discounted Field Kit that contains the X1D-50c medium format mirrorless camera, 3 XCD lenses, a Pelican case, and a collection of accessories.
My wife Sara and I used to have this running joke leading up to her birthday each year. Each year I’d say, “Honey! What would you like for your birthday?,” and she would reply “I’d like a Hasselblad”. Usually with a big smile on her face, in a wink-wink-nudge-nudge kind of way.
The world's first Hasselblad-branded photography store will be opening in Stockholm, Sweden, on June 30th, 2017. The new retail location is being launched in partnership with Fotografiska.
If you've been holding out on purchasing a serious digital medium format camera, Hasselblad just gave you 8,000 new reasons to pull the trigger. As of today, the price of the flagship H6D-50c has been dropped from $26,000 to $18,000—a price drop of $8,000, or nearly 31%.
DJI and Hasselblad just put a 100MP megapixel monster in the sky. By combining DJI's M600 Pro drone and Ronin-MX Gimbal with a Hasselblad H6D-100c medium format camera, they've created what they're calling, "the world’s first 100-Megapixel integrated aerial photography platform."
Of all the cameras that sit in my camera bag, the Hasselblad X1D is the one camera that I never expected to purchase.
I recently had the amazing opportunity to work with some very interesting historical media. A retired NASA engineer friend contacted me having found a box of photographic films in his desk drawer. Turns out the box contained two partial rolls and several cut slides of 70mm film from the 1971 Apollo 15 mission! What a find!
A brand-new Hasselblad H6D-100c will cost you approximately $33,000 before you even buy a lens for the system, which begs the question: is it worth the money? That's what Sonder Creative lead photographer Usman Dawood tries to figure out in this video review of the Hasselblad H6D.
Sony recently updated their sensor roadmap for 2017 and 2018, and there's some exciting news for medium format shooters on it. Not only will cameras like the Fuji GFX and Hasselblad X1D get a 100MP option, Sony is also developing a 150MP sensor for larger cameras like the Phase One 100XF.
The biggest photography announcement of the week came from Hasselblad. In a move that is being praised by most of the photo community, the storied camera company appointed photographer Ming Thein as its new Chief of Strategy, leaving us all to wonder "what happens now?" PetaPixel sat down with Ming to find out.
Commercial photographer, blogger, and long-time Hasselbald user Ming Thein has been named Hasselblad's new Chief of Strategy, a move that is delighting the photo industry.