Posts Tagged ‘haloproduct’

Did Sigma Make the SD1 to Serve as the Brand’s “Halo Product”?

Sigma generated a lot of buzz recently after announcing its SD1 DSLR with a $9,700 MSRP, and that’s probably exactly what they were trying to do. As articles all over the Internet questioned why a 14.7MP Sigma DSLR would cost the same price as Pentax’s 40MP medium-format DSLR, Sigma was quick to point out that the camera would actually be selling for a slightly more reasonable street price of $6,900.
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