sonyalpharumors published the above image today showing what appears to be a pre-production render of an upcoming Sony NEX camera (reportedly the NEX-7). If the image is to be believed, then it looks like Sony is gunning for the customers Fujifilm is trying to capture with its popular X100 — people who want a retro, rangefinder-style camera with a viewfinder and large sensor. The camera is rumored to have a 24MP APS-C sensor, an electronic viewfinder, manual aperture and shutter speed controls (like the X100), and a comparable price of $1,200.
Fans of the Fujifilm X100 who are hoping the company will release an interchangeable lens successor to the camera may soon get their wish. Camera division chief Takeshi Higuchi strongly hinted at their plans for an interchangeable lens camera in an interview with Reuters:
The launch of a mirrorless camera, which has an electronic viewfinder, making it lighter and more compact than a professional-style single-lens reflex camera, would be an extension of Fujifilm’s effort to move upmarket and would put it in direct competition with Sony.
The X100 uses an APS-C-sized sensor found in many DSLR cameras. The company is currently in fifth place in digital camera sales behind Canon, Sony, Nikon and Samsung, but Higuchi says the company plans on passing Samsung by next year and Nikon within three years. Given how in-demand the X100 has been, we’d say Fujifilm is off to a good start.
Fujifilm recently put out this infomercial showing the company’s efforts to restore production capabilities after having their manufacturing plant damaged by the disastrous earthquake and tsunami back in March. We get a behind-the-scenes glimpse of what the manufacturing plant looks like, and the assembly line that puts the X100 together.
Photographer Gary Cruz is one lucky dude — not only did he get his hands on a Fujifilm X100, but he got what might be the world’s first X100 cake as well! It was given to him by his talented wife Beverly.
Here’s a glimpse at how selecting an autofocus point works on the upcoming Fujifilm Finepix X100. The hybrid viewfinder — which overlays an electrical viewfinder view over the optical view — provides a rich user-interface previously impossible for fully optical viewfinders.
There was much hype over Fujifilm’s upcoming X100 camera even before it was proudly displayed to the public at this year’s CES, with people drooling over the camera’s retro design and unique hybrid viewfinder. Fujifilm actually had a functional X100 on display at CES (unlike the mockup dummy they brought to Photokina), and Engadget was able to shove a video camera up to the viewfinder to provide the rest of us a glimpse into what it looks like. It’s pretty awesome seeing things live with useful information overlaid. Now we know what it feels like to be the Terminator.
The retro FinePix X100 made a huge splash when it was announced a couple days ago, and now more details are being revealed. The beautiful camera will be available starting March 2011 at the price of around $1,000, quite a few pennies more than what many of us were hoping for.
Engadget got some hands-on time with a non-quite-functional pre-production model. They write,
[…] we were able to score some hands-on time with a pre-production model, and we have to say, this thing just feels like a thousand bucks. It’s as solid as a stone, though light packers won’t appreciate just how heavy it is. Regardless, the body exudes quality, and the grip was as comfortable as ever.
Wow… Fujifilm just unveiled a new EVIL compact camera it’s going to be showing off at Photokina, and it look amazing. The camera is styled like a film rangefinder camera, with a leathery covering surrounding the body and a magnesium alloy top and base plate. Inside the camera is a 12.3 megapixel APS-C sensor that has an ISO range of 200 to 6400 and captures 720p video or stills at 5fps. There’s a 2.8 inch LCD on the back, and a new and innovative hybrid viewfinder that can toggle between electronic and optical modes. The lens is a fixed prime 23mm f/2 Fujinon. Read more…