There has been no shortage of leaks, pictures and rumors surrounding Fujifilm’s followups to both its X10 and X100 models, but things just got official.

Only two days before the company gets to show off its new stock to the world at CES 2013 (and with little in way of mirrorless competition from Olympus, Sony and Panasonic, apparently) Fujifilm has officially unveiled the X20 and X100s.
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Japanese camera ads are sometimes very different from those you might see in the US. We’re still trying to figure out whether this is a commercial for the Fujifilm X10 or a trailer for an upcoming horror movie…

You can find a 60 second version of this same ad on Fujifilm’s Facebook page.

(via ecpz)

Rumors about Fujifilm’s upcoming “mini-X100″ is heating up. The word on the street is that the camera will be announced on Thursday, and that it will officially be called the “X10″ rather than the “X50″. There were also some new photos of the camera leaked onto the web in addition to the blurry Promaster catalog photo we shared last week.
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Fujifilm’s retro-tastic X100 has been selling like hotcakes since hitting shelves earlier this year, and the company is reportedly primed for another big announcement: the X50. According to rumors swirling around the web, the X50 will be a smaller and cheaper relative of the X100 that uses the same sleek design.

While both cameras shoot 12 megapixel photos, the X50 will use a 2/3-inch sensor (smaller than Micro Four Thirds cameras) instead of the APS-C one found in the X100. The camera is also rumored to have an optical viewfinder, raw capabilities, and 1080p video recording. What’s most attractive is the price: instead of the $1200 price tag found on the X100, the X50 will cost just $600. Expect to see an announcement within the next few weeks.

(via Quesabesde via Photo Rumors via TechCrunch via Gizmodo)