Fujifilm has announced that it plans to close four of its five Greenwood, South Carolina manufacturing plants responsible for a range of printing plates, inks, papers, and disposable cameras. The company cited declining demand, and 400 positions will be eliminated by the fall of 2022.
The $10,000 Fujifilm GFX 100 is probably the best medium format camera on the market right now. In almost every category the Fujifilm GFX 100 will outperform nearly every other medium format system.
Photographer Sails Chong has published an acoustically satisfying video that shares the sounds of 18 different camera shutters and certainly qualifies as photography ASMR.
It is amazing how portable most photography, videography, and computer gear have become. It is now possible to carry in one or two bags of gear that provides almost all of the functionality of a static environment when we hit the road for adventures.
On June 3, Fujifilm partially shut down its servers in response to a ransomware attack. The company has reportedly heard from the hackers but is refusing to pay their ransom demands and will instead rely on backups to restore its servers.
Fujifilm Corporation may have been the victim of a ransomware attack. The company says that it is looking into possible unauthorized access to its server from outside the company and has partially shut down its servers while it investigates.
The Technical Image Press Association (TIPA) has announced the winners of the TIPA World Awards 2021, which brings attention to what it considers to be the best cameras and lenses for photographers across a range of skill levels.
The Fujifilm X-E4, announced in January, is the last Fujifilm camera to use the company's X-Trans IV sensor, according to a new report. The sensor was first introduced on the X-T3 and later found its way into several other cameras over the course of the last three years.
Photographer and YouTuber Kevin Raposo uses historical trends and academic research to break down why he believes the Canon EOS R3 could transform photography in the coming years as video and photo capabilities converge.
There is certainly no shortage of weird cameras and lenses that have been created for both the consumer and professional audiences, but one of the strangest may have been made by Fujifilm back in the 1990s.
I'm not the first on the block to write about the Fujifilm X-E4, but I finally got around to doing it and I’m glad that I did.
Fujifilm announced a batch of major updates for the GFX100 Medium Format camera that includes some significant performance improvements for autofocus. The company also launched an updated pixel shift combiner and a new digital camera control software development kit (SDK).
Fujifilm and Nintendo have teamed up to create a new smartphone photo printer that lets Nintendo Switch gamers print out their in-game photos as Instax instant photos. It's called the Instax Mini Link for Nintendo Switch Smartphone Printer.
One of the most common arguments that I hear in favor of Fujifilm cameras is about how great its color science is. I frequently hear about how Fujifilm camera produces the best colors and unfortunately this is not a sentiment I can co-sign. As much as I love Fujifilm cameras, I believe the colors they produce require some adjustment.
The World Press Photo organization just published the winners of its 2021 competition and in its annual tradition, Spanish website Photolari has followed with its breakdown of brands, systems, and cameras that were used. So, has much changed since last year?
Fujifilm has announced the new XF18mm f/1.4 R LM WR lens made exclusively for the X Series family of mirrorless digital cameras. The company says that its lightweight, portable design makes it ideal for a wide range of uses, from landscapes to portraiture.
I am not brand loyal. I merely see a camera as a piece of technology that enables me to push my creative process. However, that being said, it doesn’t mean that all cameras are the same. Each system from the various companies out there brings with them both pros and cons against one another and it is down to you, as a photographer, to find out which works best.
Fujifilm has announced the launch of the Instax Mini 40 Instant Camera as well as a new instant film variety called Contact Sheet, which the company says mimics the look of a classic film contact sheet.
As photographers, we are immersed in a world of creativity, expression, and individuality. Our craft is one that we pursue in hopes of creating something that evokes emotion and thought, insight and so much more. So why are our cameras so... boring?
Jumping back in on the resurging popularity of disposable film, Fujifilm has announced that it is reintroducing the QuickSnap Waterproof 800 35mm one-time-use camera (also known as the QuickSnap Waterproof).
BCN+R, one of the largest databases of electronics sales in Japan, has published a trends report from 2020. While the whole industry struggled, it reveals Nikon specifically is in a rough market position.
I bought a used Fujifilm X70 online last year during the UK lockdown. For quite a while I’d been wanting a camera that I could pocket. No case, no fluff, just pocket.
A new article published by Business Journal in Japan revisits Nikon's current status in the country and cites a new report that found Nikon has fallen to fifth place in mirrorless cameras in the country with just 7.5% market share.
Ken Rockwell has announced that he has patented a software addition that would leverage the ability for full-frame cameras to shoot in crop modes and automatically apply that feature when a lens is zoomed for extra optical throw in situations like bird photography.
HDR stands for High Dynamic Range and is a setting available on several Fujifilm cameras, including the X-T4. HDR involves merging separate images together to create a single JPEG file in order to provide the maximum amount of dynamic range possible out of your image.
The demand for Fujifilm's latest medium format camera, the newly-announced GFX100S, appears to have exceeded the company's expectations as it has published a "notice of delay" on its website.
To kick off 2021, Fujifilm announced two new X-Series lenses and a new X-Series body. One of those lenses is the XF 27mm f/2.8 R WR pancake lens, an update to the current 27mm.
When Fujifilm announced the X-S10 near the end of 2020, many thought that it might be the end of the X-T30/X-E3 line. With the announcement of the new X-E4, Fuji not only continues the compact rangefinder-style design, they also make it a very competitive camera.
On January 15, Fujifilm announced that it would no longer be producing the Pro 400H film. Photographer Taylor Pendleton decided to say goodbye to the beloved film stock in the best way she could think of: enjoying her last roll.
As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of "leaked" tech products. While it stops short of referencing rumor sites, it does play with an idea that has actually happened.
Fujifilm has announced the GFX100S, a camera that takes the "groundbreaking ideas" of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is similar in size to full-frame equivalents and weighs just 1.9 pounds.
Fujifilm has announced the X-E4, a mirrorless 26.1-megapixel compact camera that the company is referring to as a "rangefinder-style" design. The new camera is highlighted by fast autofocus and the promise of high image quality despite the small and lightweight body.
Fujifilm has announced the GF 80mm f/1.7 R WR lens, which the company is claiming is the world's first AF-capable f/1.7 interchangeable lens for medium format cameras. It is the fastest lens in the Fujifilm GFX lens lineup and the fastest autofocus lens ever made for medium format cameras.
Fujifilm has announced a new pancake prime lens for the X-System: the XF 27mm f/2.8 R WR lens. With its main feature being its compact size, the lens still promises high image quality despite its compressed design.
Fujifilm has announced the XF 70-300mm f/4-5.6 R LM OIS WR lens, a relatively compact zoom lens for the X-system that covers a broad zoom range between 70mm and 300mm. While not particularly fast, it is a lens that is being positioned as "versatile."
Pergear has announced a 10mm f/8 APS-C manual focus, wide-angle pancake lens for micro four-thirds, Nikon Z, Sony E, and Fuji X mounts that features an extremely compact "body cap" design.
Fujifilm has discontinued the Pro 400H film in both 35mm and 120 formats, citing the challenges associated with producing this particularly unique film.
MapCamera, one of Japan's leading camera retailers, has published its top 10 sales for new and used digital cameras in December of 2020. The top slot for new cameras was claimed by Canon for its R5, while Nikon's Z7 II entered the ranking at number two. The Fujifilm X-S10 was third.
A new rumor has popped up that claims the upcoming medium format Fujifilm GFX100S, the successor to the GFX50S, will land by the end of the month for just $5,999, pricing medium format more competitively than ever before against full-frame options from Canon, Nikon, and Sony.
Godox has announced the compact AD100Pro Pocket Flash strobe, which features high-speed sync (HSS), wireless control, TTL, and a modeling lamp powered by a 2600 mAh battery. All in, battery included, the tiny strobe weighs only 524 grams (~18.5 ounces).