Posts Tagged ‘fujifilm’

Fuji’s Weather Resistant 18-135mm f/3.5-5.6 Raises Image Stabilization Bar to 5 Stops

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Typically, lens announcements go unnoticed unless the lens in question is some optically incredible, super-wide aperture prime lens. But if the idea of an 18-135mm f/3.5-5.6 lens leaves you thoroughly unexcited, we would beg you to read on, because Fuji’s first attempt at a weather-resistant XF lens might just knock your socks off. Read more…

Rumor: Fuji to Release Minor X-T1 Upgrade with a 4K Viewfinder in July

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Fuji’s X-T1 already has one of the most impressive electronic viewfinders in the mirrorless world, but if recent rumors are to be believed, that that isn’t good enough for the Japanese company. Read more…

Rumor: Trusted Sources Report that Fuji Will Release Marginally Improved ‘X-T1b’

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Usually the strange, out of the ordinary rumors come with an asterisk, a footnote that reads “anonymous source” or “new source” or something along those lines. This one, however, comes straight from two of Fuji Rumors‘ “trusted sources.”

According to these two sources, Fujifilm is planning to release an updated version of the much-lauded X-T1, a move that would be out of the ordinary for the company. Read more…

Deal Alert: Save $800 When You Buy Zeiss’ 12 f/2.8 & 32 f/1.8 X-Mount Lenses Together

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We try to be very selective about the deals we post, and this is a great one! If you’re a Fuji X-Mount owner and you’ve been wanting some quality prime glass, listen up, because you’re not going to want to miss out. Read more…

Rumor: Trusted Source Says Fuji’s X-Pro2 Will Use an APS-C Sensor, Not Full-Frame

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One of Fuji Rumors‘ “trusted” Japanese sources is correcting previous speculation that Fuji is planning to go full-frame with the X-Pro2, which is great news for people who have invested in Fuji lenses, but bad news for anybody who has been holding out hope that the company would give larger sensors a try (well, there’s still the medium format rumors…). Read more…

Zack Arias Shares Street Photography Tips from Marrakech

Promoting FujiFilm’s new X-T1, renowned photographer Zack Arias traveled around the mystical streets of Marrakech to highlight the camera’s capabilities, all the while sharing a plethora of fantastic street photography tips. Read more…

BTS: Photog Shows Off Modified Polaroid Capable of Shooting 4×5 Instant Film

Photographer Alastair Bird recently came across a modified Polaroid camera that is capable of shooting 4×5 instant film. So, naturally, he put it to work! Read more…

Fuji Rumored to Be Working on a Medium Format Mirrorless Camera

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Is mirrorless medium format the next frontier? If you pay attention to the rumor mill, it sure seems like it is. Less than two months after rumors of a “completely different” Sony MF camera surfaced, Fuji is taking its turn as new and anonymous sources come forward to share bits and pieces of a potential mirrorless MF camera. Read more…

Fujifilm Launches Its Own Camera Lens Rental Service in Japan

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Camera equipment rentals is becoming big business. LensRentals proves it: the 7-year-old company was reportedly on track to take in revenues of $13 million last year.

Now it looks like camera makers may want a piece of the pie as well: Fujifilm has announced that it’s launching its own lens rental service in Japan.
Read more…

New Fujifilm Firmware Brings the X-T1′s EVF Performance and More to the X-E2

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Fujifilm is making a name for itself as a company that truly supports the cameras it puts on the market. By delivering major firmware updates for existing models (even ones that have been discontinued and replaced) they make it less likely that people will upgrade, but simultaneously build fierce customer loyalty.

Today, Fuji continues down this road with firmware 2.0 for the X-E2: a major update that brings the X-T1′s nearly no-lag EVF performance and more to the older shooter. Read more…