At Photokina 2012 last September, Zeiss announced that it was working on a new family of lenses for mirrorless cameras. This past March, we got a closer look at the lenses, which were outed as a 12mm f/2.8, 32mm f/1.8, and 50mm f/2.8 for Fuji’s X mount and Sony’s E mount.
Today, the company revealed even more details about the lenses, which are branded “Touit,” publishing specs, product pages, and sample photographs. Read more…
The Japanese philosophy of Kaizen, literally “change good,” is at the heart of many a successful company. It represents a dedication to constant change for the better, and is famously used by Toyota on their assembly lines, where employees are encouraged to point out issues and suggest improvements.
But car companies aren’t the only ones that employ the idea of Kaizen; the philosophy may also be at the heart of Fujifilm’s habit of constantly improving its cameras with firmware updates. Read more…
Update: It seems that this rumor was off base. The latest word is that there is indeed a 2/3 sensor coming, but it will appear in a new XS2 fixed lens camera. The upcoming entry-level X-Series camera will continue to feature a APS-C-sized sensor. That makes a lot more sense.
We’ve heard that Fujifilm is primed to make some camera announcements this summer, and according to Digicame-Info one of those announcements may be a new entry-level X-mount mirrorless camera. The camera is expected to be announced in the summer (possibly June, according to PhotoRumors) and made available in the fall for anywhere between $550 and $700.
But it’s not the price, release date, or even the existence of a potential entry-level mirrorless ILC from Fujifilm that has people talking. Instead, it’s the rumor that the camera will come to market sporting a tiny 2/3-inch X-Trans CMOS sensor. Read more…
The popular Fujifilm X-Pro1 came out over a year ago, meaning that rumors of a replacement are starting to pick up some serious speed. According to Nippon Magazine, the company has three new cameras in the works for this year, with release dates ranging from this month to September, and one of those cameras is the X-Pro2. Read more…
The hearts of many a film photographer sank last June when it was reported that Fujifilm would soon be killing off most of its Velvia film lines, including all off the sheet film lines, leaving only 35mm and 120 format films for Velvia 50. If you’re one of the people who went out and began stockpiling the film for future use, here’s some good (and perhaps bad?) news for you: reports of Velvia’s death were greatly exaggerated. Read more…
Fujifilm has announced two new consumer-level cameras that go extreme in different ways. The first is the new FinePix XP200, a new rugged cameras for outdoor environments. The second is the FinePix S8400W, a bridge camera that packs a massive zoom for photographers who are always shooting faraway subjects. Read more…
Fujifilm is best known for its camera and film products, but the company is now using its photographic expertise to invade new markets as well. The company is reportedly using its background in silver to create touchscreen displays that are bigger and more affordable than current offerings. Read more…
Our pal and fellow photo blogger David Hobby of Strobist is currently over in Dubai for Gulf Photo Plus 2013, and yesterday he had the privilege of purchasing the first Fujifilm X100S to be sold on planet Earth. Hobby tells us he’s in love. Read more…
When Fujifilm announced its latest wave of X-Series cameras earlier this year, the company stated that the big area they’re focusing on is “speed”. The new X20 and X100s feature extremely speedy autofocus, burst speed, and startup time. The ‘s’ in X100s may officially stand for “speed,” but it could just as well stand for “silent” or “stealth”. Both cameras feature extremely silent shutters that won’t attract attention while you’re snapping away.
The video above by nycphotog2006 shows how silent the X20 is even while the leaf shutter is fluttering at a staggering 12fps. Read more…
