As the world scrambles to find an effective treatment and develop a vaccine for the COVID-19 coronavirus, camera maker Fujifilm's name popped up in the headlines, but it had nothing to do with the cameras or film that they're known for.
I didn't have a terribly long time with Fujifilm’s latest hybrid shooter before it was released—it was only about a week for what you see shot below—but thankfully, not too much has changed since the previous X-T3, and what has is obvious and easy to evaluate.
Right on schedule, Fujifilm has fulfilled its promise and delivered the new Fuji X-T4: a flagship APS-C mirrorless camera with IBIS, a higher-capacity battery, vari-angle touchscreen, redesigned shutter mechanism and more.
Fujifilm has just announced the Instax Mini 11 instant camera: a follow-up to the popular Instax Mini 9 that adds some much-requested features like auto exposure, an updated design, and even a Macro Mode.
The future of the Fuji X-H lineup has been a subject of much debate in the photo world. After receiving a somewhat lukewarm reception and being one-upped by the Fuji X-T3, the now-discontinued X-H1 looked like it would be a one-and-done. But apparently that's not the case.
Last year, Usman Dawood of Sonder Creative decided to switch systems from Sony to Fujifilm for both his stills and video work, but he didn't end up doing it. In this video, he shares the three main reasons why the switch never happened—in other words: the three "major" advantages of Sony cameras over Fuji.
Fujifilm is following Kodak's lead and warning photographers about the new CT scanners being used at many US Airports starting this year. In a notice posted to the Fujifilm website, the company says the new scanners "may provide more damaging to unprocessed film and Instax film than previous generations."
Sigma has played a big part in making high-quality glass more accessible with its exceptional ART series lenses, and it sounds like it has no intention to stop. In a recent "Ask the CEO" video from Sigma UK, Mr. Kazuto Yamaki revealed several interesting tidbits about the company's plans moving forward.
As a part of the launch of the Fuji X100V, Fujifilm posted a video on their YouTube channel of Japanese street photographer Tatsuo Suzuki at work. Suzuki’s aggressive style rubbed people the wrong way, and within the week, he was scrubbed from the campaign, and then erased from the Fujifilm website.
Over three years ago, I tested out the Fuji X100F and was introduced to the pleasantries of carrying around a capable point and shoot. Today’s agenda is the fifth installment of Fujifilm’s X100 line of cameras: the Fuji X100V.
Fujifilm Japan has issued a "Notice of discontinuation of some photographic film products," which states that the company will no longer sell 3-packs of Fujicolor 100 and Superia Premium 400 film as of March 2020, "due to a long-term decline in demand."
Fujifilm found itself in the middle of a heated debate about ethics and street photography yesterday, when one of the promo videos it released for the Fuji X100V sparked outrage among a certain segment of the company's fans on YouTube. The video has since been taken down.
Fujifilm pulled an Apple at the end of the London 2020 X-Summit stream today with "one more thing." After revealing the X100V, teasing the much-anticipated XF 50mm f/1.0 lens, and more, the company announced that it would be unveiling the Fuji X-T4 on February 26th.
After many accurate rumors and leaks over the past couple of weeks, Fujifilm has officially unveiled the long-awaited X100V: a fixed-lens APS-C camera with a redesigned lens, the latest generation of X-Trans sensor, a 2-way tilting rear LCD screen, "optional" weather resistance, and much more.
During Fuji's London 2020 X Summit that is streaming live as we write this, Fuji revealed that they are planning to add a 400MP "pixel shift" mode for the GFX 100 medium format mirrorless camera, and showed off the "world's fastest lens with AF."
I was lucky enough to attend the local launch event of the Fujifilm X-Pro3. After spending half a day with the camera, I was surprised to see myself enjoying it so much after being somewhat critical of the concept.
Fujifilm has just released a major firmware update for the X-T3 that claims to improve autofocus tracking in several important ways, including better Eye AF, better Face Detection, and better recognition of foreground objects.
While the industry waits with bated breath for the rumored X-T4 and X100V, Fuji had something else for us tonight, revealing a new and improved mid-range X-T200 for "content creators of all levels" and a budget-friendly 35mm f/2 lens.
The X-T200 wasn't the only thing up Fuji's sleeve for tonight's announcement. The company also revealed three new medium format lenses: officially releasing the GF 45-100mm f/4 R LM OIS WR, and adding the 30mm f/3.5 R WR and 80mm f/1.7 R WR to the GF lens roadmap.
Users of Fujifilm's brand new and much-anticipated X-Pro3 rangefinder have started reporting a troubling issue with their viewfinders. A number of users have taken to both DPReview and the FujiX Forum over the past few weeks to report that their cameras' EVFs have "all of a sudden" started showing a wildly overexposed image and preview, making them impossible to use.
SF Bay wedding photographer Reggie Ballesteros recently put together a different sort of camera vs camera comparison. Instead of setting up the same shots with both systems, he wants to see if people can tell which photos from the same wedding were shot with each camera.
Last week, Fuji Rumors reported that Fujifilm would not be attending Photokina 2020, but the report cited no official sources and neither Photokina nor Fujifilm had made any such announcement. Over the past week, PetaPixel was able to confirm this information with official sources from both Photokina and Fujifilm.
Memory card maker ProGrade Digital may have just leaked a tidbit about Fujifilm's future cameras. In a statement that ostensibly goes out to every customer who pre-orders a CFExpress memory card, the company mentions Fuji by name, despite the fact that no Fuji camera uses this kind of card slot.
The most recent "APS-C vs Full-Frame" comparison comes from our friends at Sonder Creative, and it's a portrait photography lens shootout between the ZEISS Batis 85mm f/1.8 and the Fujifilm 56mm f/1.2.
I used my Nikon D610 to take the last photograph of my mom before she died. I’ve documented my children's lives nearly everyday. The rubber grip is wearing thin in spots. A rubber tab on the bottom is chronically flapping loose; my fingers push it back into place out of habit. This camera has become an extension of me, and I have grown to love it. But it has not always been that way.
If you can get past the lack of a full-frame sensor, the Fujifilm X-T3 and Sony a6600 are two of the most compelling and full-featured mirrorless cameras on the market today. So while everyone is arguing over full-frame mirrorless, The Slanted Lens decided to do a little APS-C shootout to see which of these cameras is the better performer.
The release of the Fuji X-Pro3 this morning came as a bit of a surprise to me; not what was unveiled, but the general reception to it. So many comments (yes, I know you're not supposed to read the comments) of ridicule and annoyance were not what I was expecting. And as I read them (which I promise not to do again) I noticed an underlying theme that was a bit worrying.
Fujifilm has announced the new X-Pro3, a rangefinder-styled mirrorless camera that was designed with street photographers and photojournalists in mind.
Let me get this clear right from the start: this is not a Nikon bashing post. Rather, it’s a Fuji X Series love story.
Credit where credit is due: Fujifilm knows how to weather seal a lens. At least, that's photographer Steve Boykin's experience. Boykin lost his Fujinon 23mm f/2R WR lens back in June, so imagine his surprise when he found it in perfect working order 4 months later.
Photographer and YouTuber Andrew of Denae & Andrew created a comparison that plenty of photographers will be very interested in: Canon vs Fujifilm color science. A lot is made of Fuji's film simulations, and Canon users won't shut up about their amazing skin tones. But when you put them side-by-side in a blind "taste test," which do you actually prefer?
When commercial photographer Josh Rossi first came up with the idea of comparing the iPhone 11 Pro against his new Fuji GFX 100, he wrote it off. But he decided to do it anyway, because even if the GFX 100 was going to be the obvious winner, he still wanted to see how the RAW files stacked up.
The big news from Fujifilm's X Summit was the development of the X-Pro3 rangefinder with its unique hidden LCD screen. But that's not the only thing Fuji revealed in Tokyo today: the company also announced that it was scrapping plans for the previously announced 33mm f/1.0 in favor of a more compact 50mm f/1.0 lens.
Three hours ago, during the Fujifilm X Summit in Tokyo, Fuji officially announced the development of the X-Pro3 rangefinder. This camera, which was a long time coming, promises better performance in a more durable and lightweight package that should particularly delight street photographers.
If you're just getting started with medium format film photography, NYC-based photographer and YouTuber Willem Verbeeck created a useful comparison video that may help you decide on your first 120 film purchase.
Like it or not, much of the conversation around image quality these days revolves around sensor size. When Sony announced the a7R IV, it boasted image quality that “rivaled medium format.” When people defend Micro Four Thirds, they show off their ultra-portable system and claim the images are “indistinguishable from full-frame.”
I’m a big Fuji fan. I love my X100F and have been thinking about switching to Fuji for my professional work for a while now. The X-T3 is a fantastic camera: fun to use, well-built, excellent image quality and focus. I love it, but I can’t use it.
After briefly announcing the lens over a year ago, Venus Optics has finally launched the "world's widest rectilinear lens for Fujifilm GFX," announcing the pricing and availability of the Laowa 17mm f/4 Ultra-Wide GFX Zero-D.
Fujifilm has published a "notice" (read: service advisory) informing users of its new 100MP mirrorless medium format GFX 100 that they may have a faulty shutter button. Fortunately, Fuji claims only "a very small percentage" of cameras are affected, and they'll fix those cameras for free.
The folks over at popular tech channel Linus Tech Tips recently did something fun. They combined your standard Amateur vs Pro photography challenge with the Pro Gear vs Smartphone trope to answer a different kind of question: Can a rote amateur with an expensive camera beat a professional who's using only a smartphone?