fuji

The Little Camera That Can: Pocketing the Fuji X70

I bought a used Fujifilm X70 online last year during the UK lockdown. For quite a while I’d been wanting a camera that I could pocket. No case, no fluff, just pocket.

This Video Shows How Fujifilm’s IBIS has Evolved Over the Years

In-body image stabilization, or IBIS, has become a staple of high-end mirrorless cameras, and companies are iterating at a rapid pace. We learned a little bit about this evolution in a recent BTS video filmed at Olympus R&D headquarters, and now, Fuji is giving us a peek at how its IBIS units have evolved since the X-H1.

Fujifilm X-S10 Review: The Welterweight Challenger

Fujifilm is considered by many to be the champion of the APS-C sensor space. Heavyweights like the X-T4 and the X-Pro3 dominate the ring with first-class features – for an equally heavyweight price. So, what is available to someone with a more modest budget who still wants to get in the ring?

Can Pixel Shift Compete with a Bigger, Higher Resolution Sensor?

In a pseudo Part III to their sensor size comparison series, Jay P Morgan and Kenneth Merrill over at The Slanted Lens decided to answer a question that popped up several times in the comments of a previous video: can the pixel shifting on a Micro Four Thirds or full-frame camera match the output of a 100MP medium format sensor?

Film Photography Shootout: Fujifilm Pro 400H vs Kodak Portra 400

Braedon Flynn and the folks at Film Supply Club have put together a "shootout" between two of the most popular color negative film stocks out there: Fujifilm Pro 400H and Kodak Portra 400. If you've ever wanted to compare these two side-by-side on the same scenes without going out and shooting them yourself, this film photography shootout video fits the bill.

Long Term Review: 9 Months with the Fujifilm X-Pro3

The Fujifilm X-Pro3 is Fuji’s flagship stills-orientated body aimed at street and documentary photographers. And while it mostly follows the rangefinder style body of the previous bodies, the X-Pro3 features some significant design changes that will affect the way you use it.

2019 Market Share Data Shows Canon and Sony Growing, Nikon Shrinking

The Nikkei Asian Review's data gathering arm has published 2019 worldwide market share numbers on 74 different industries, including digital cameras. The new data point shows how each of the big three is faring in the first full year after Canon and Nikon released their full-frame mirrorless systems.

Fujifilm Launches Professional Services Program for Working Pros

Fujifilm US has just announced the launch of Fujifilm Professional Services. Just like Canon's CPS and Nikon's NPS, Fujifilm's FPS is a service and repair program for qualifying professionals that gives them access to expedited repairs, loaner equipment and more.

You Can Now Use Fujifilm X and GFX Cameras as Webcams on Mac

Following in Canon's footsteps, Fujifilm has just released a Mac version of its Fujifilm X Webcam software. The original version of the software—which allows you to use various X-Series and GFX cameras as webcams for streaming and video conferencing over USB, without the need for a capture card—was only available for Windows 10.

Fuji Unveils Plan to Make Ambassador Program More Diverse and Inclusive

In the interest of creating a more diverse and inclusive brand, Fujifilm has announced some changes to its "X-Photographer" ambassador program. These include the creation of a new "Creator Website," plans to add 10 diverse new photographers to the roster, and the creation of a transparent process by which photographers can "get on the path" to becoming an ambassador.

Fujifilm is Working on a Massive 400TB Archival Storage Drive

Leaps in storage capacity are pretty common these days. However, the biggest jump in archival media storage won't come from spinning disks or solid state drives—Fujifilm is currently working on cramming an incredible 400TB worth of of capacity onto a single magnetic tape drive.

Fuji X100V Update Lets You Push the Camera to Higher Temps Before it Overheats

Fujifilm has released an interesting update for the fixed-lens X100V. After users complained that the new camera was unexpectedly shutting off due to overheating issues, the company has added an "Auto Power Off Temp" option in the menu that actually lets you set the temperature level at which your camera will overheat and turn off.

The Fuji X100V: Falling In Love All Over Again

Every time Fuji releases a new camera I feel like this is the generation that will let me leave Canon behind. I had the same hopes and eventual disappointments with the XT2 and the XT3. Inevitably, I would realize full frame always beats out crop frame, that high ISOs and battery life can’t be matched, that Fuji was just not good enough to beat my Canons.

20 Years with Fujifilm: A Look Back at the FinePix S1 Pro

It was early 2000, and the world looked on towards a new and exciting millennium, thankful that their worst fears surrounding Y2K never surfaced. At the time, I was getting ready to launch my portrait photography business using a completely digital capture and workflow, and was intent on investing in the Nikon D1 as my primary camera.

How to Use Studio Strobes with Fuji Instax Instant Film

Fuji's Instax film is typically thought of as a "snapshot" product, not something you'd use in a studio, but Brooklyn-based photographer Anthony Tripoli hasn't let that stop him. He's figured out a way to shoot studio portraits on Instax film, strobes and all.

Film Simulation vs Actual Film: Fuji ACROS Comparison

The recent release of the Fujifilm XPro3 camera coincided with me getting some recently re-released Fujifilm ACROS 100II film. Given my love of Fujifilm digital cameras, film photography, and ACROS film, I desperately wanted to shoot and compare the new XPro3 alongside a rangefinder film camera.

Sony a7III vs Fuji X-T4 vs Nikon Z6: IBIS and Video Comparison

YouTuber Max Yuryev recently went out on the streets of New York with the Sony a7 III, Nikon Z6, and the brand new Fuji X-T4 to compare the video quality and—of particular interest to stills shooters—the IBIS performance of all three cameras side-by-side.