Last year I did a lecture about how to get commercial assignments by photographing and promoting personal photography projects at the Event Space at B&H Photo in NYC. It was a wonderful lecture discussing how to come up with tests shoots that are artistic, enjoyable to shoot, and could be marketable to potential clients. Most of the images I was showing that day were from a portrait project I had shot a couple years earlier which ended up getting me some great advertising jobs. The portraits I was showing were very much about personality and were by no means a great technical feat being that they were shot in the studio on a black background.
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Even if you have a good command of using f-stop numbers and properly exposing photographs, you might not understand the math behind why f-stop numbers are what they are. Here’s a simple (albeit math-filled) explanation by Dylan Bennett of what f-stop is, including a simple trick you can use to memorize the f-stop scale.