Yahoo CEO Marissa Mayer held her first earnings call yesterday, and it appears that stockholders were pleased with the company’s latest quarter figures: the stock price has been soaring since then. Among the areas that Yahoo sees promise in are Flickr and mobile, as well as a combination of the two.
Good news, Flickr fans: new Yahoo CEO Marissa Mayer is paying attention to your service, and is planning to make it a big part of her plans to turn the company around. Mayer will be holding her first “all hands” meeting tomorrow, during which she will reveal her plans on how to fix the beleaguered web pioneer. Among these plans are an emphasis on user experience over advertising revenue and special attention given to Flickr. Kara Swisher of AllThingsD writes,
It’s all based around learning technology that Yahoo has been working on called CORE, or Content Optimization and Relevance Engine. There will be lots of linking out and an attempt to make Yahoo more of a platform for others to develop on top of.
It’s a little Facebook-like, said several sources, but more focused on content and other products that differentiate Yahoo. Mayer has decided to back 10 key arenas, such as its powerful Yahoo Finance and Yahoo Sports sites, as well as its Flickr photo offering.
[...] In addition, Mayer has already ordered the removal of some ads from both Yahoo’s email service and also its home page, cutting them back to improve the consumer experience. That’s a dicey move since Yahoo makes a big chunk of change from those ads, especially on the home page.
It seems like Mayer is paying heed to the Internet’s polite request for her to “please make Flickr awesome again.”
Zuckerberg’s crazy $1 billion purchase of Instagram 6 months ago is now looking like a steal. BusinessInsider writes that the photo sharing app, which ended up costing just $735 million when the deal finally closed, has seen meteoric growth since the purchase agreement was made:
Mark Zuckerberg did a lot of things wrong during the first half of 2012, leading up to and through Facebook’s few months as a public company. One thing he did well was buy Instagram for $1 billion. It turns out that was a bargain.
Back then, the photo-sharing app for Android phones and iPhones had 860,000 daily active users. Today it has 11 million. That is 1179% growth in six months.
They also point out that photo sharing site Pinterest, which has far less users, has in recent months turned down acquisition offers of over $2 billion. Instagram has 30.3 million monthly users, and just passed the 100 million registered users mark. These astronomical prices being thrown around make Yahoo’s $35 million — the rumored figure — purchase of Flickr look like an absolute steal. Too bad they haven’t been able to do much with the service so far.
Zuckerberg’s Huge Win: Instagram Proves To Be A Bargain At $1 Billion [Business Insider]
Flickr’s Android app is almost one year old now, and the service is getting it ready for its birthday by pushing out an update with a fresh UI and new features. Version 1.5 introduces a new navigation menu, new explore features, metadata editing, new camera options, and more.
Remember that new Flickr account we reported on yesterday that appeared to be owned by Yahoo CEO Marissa Mayer? Turns out it actually wasn’t her, and was quickly taken down after becoming a big story in the blogosphere.
TechCrunch reports that Mayer actually does have a Flickr account — one that’s set to private.
Update: The account has mysteriously vanished from Flickr. This suggests that it was either fake, or something that wasn’t meant to be as big of a news story as it was.
If you’re a fan of Flickr, then you’ll be happy to know that new Yahoo CEO Marissa Mayer has apparently created an account on the photo sharing service. Granted, the page only features a single portrait of Mayer from her days as a Google exec, but it’s an important first step. Neither of Mayer’s two predecessors (Scott Thompson or Carol Bartz) bothered to join the service.
California-based entomologist Shaun Winterton was browsing Flickr back in May 2011, when he discovered a new species of insect.
That’s right: he made a scientific discovery by simply looking at pictures online.
Hey Internet… Flickr heard your plea for improvement and has responded with its own standalone page titled “Dear Internet“. The page is an open invitation to the Internet to help make the service better by applying for a job. We hear the site is looking to expand, and is looking for new rockstar employees to help it do so.
Dear Internet (via Wired)
P.S. Apparently Marissa Mayer will be getting paid $71 million for her help in reviving Yahoo. To put that into perspective, Flickr was purchased for $35 million back in the mid 2000s.
Flickr users have made quite a commotion in the past couple days begging new Yahoo CEO Marissa Mayer to make the photo sharing site “awesome again”, but how does one go about doing so? Mat Honan of Wired says that one of the site’s big weaknesses is user engagement, and conducted a test to prove his point:
I wanted to test out this notion. So at 3 p.m. on Tuesday I took a photo of a sticky on my desk and uploaded it to several photo-sharing services — Instagram, Flickr, Facebook, Google+, Twitter and Path. And just for kicks, I also uploaded it to MlkShk as an afterthought, almost a half hour after all the other platforms. MlkShk is a site with only about 20,000 users, but it’s a very engaged community.
[...] By the next morning Twitter was at 66, Facebook at 51, Instagram at 57, MlkShk at 46, Google+ at 19, and Path stalled out at 2. And Flickr, where it landed on the site’s “Explore” page that highlights the most interesting photos of the day? 23. Perhaps more damning than the poor showing in terms of up votes was how ignored it was in real-time. It was only even viewed a total of five times on Flickr in that first hour.
Online retailer Woot did a similar (unscientific) test earlier this month and also found that Flickr lagged behind the other social networks in terms of how engaged its users are.
Flickr’s Engagement Problem May Be Too Big for Even Marissa Mayer [Wired]
Image credit: Photograph by Mat Honan/Wired
Of the 5 people to take over the job of Yahoo! CEO over the last 5 years, Marissa Mayer is making the biggest splash. Maybe it’s because she’s six months pregnant and firing up the “working moms” debate, maybe it’s because she’s worth an approximate $300 million, or maybe it’s because she was Google’s 20th employee who’s been doing great work over there since 1999. From a photography perspective, however, the Dear Marissa Mayer movement isn’t hurting either. Read more…