Lomography has announced a brand new line of film called LomoChrome, and the first product is LomoChrome Purple 400. Available in both 35mm and 120 formats, the film allows photographers to shoot infrared-style photographs without any special gear or filters.
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You know you’re addicted to analog photography if your fridge has more film than food.

(via tokyo camera style)

Image credit: Estoque de filmes – 35mm e 120 by acamendes and used with permission