Lensrentals has published its end-of-the-year data that reveals the most popular new 2021 equipment that has been rented in the last year. Perhaps unsurprisingly, the Sony Alpha 1 was the most popular stills camera, with Nikon's Z7 II in second place.
With a new Matrix movie coming out this month, Unplug Productions and its creative director Isaac Alvarez decided to recreate the iconic "red pill, blue pill" scene with a fun twist, and share how they made it all come together.
Sony has announced the Venice 2, the successor to the company's first full-frame cinema camera. It features 8.6K capture, 16-stops of dynamic range, and the ability to interchange sensors between models for added versatility.
The Deakinizer lens is a specially modified optic that was commissioned by Roger Deakins for the 2007 film "The Assassination of Jesse James by the Coward Robert Ford" used to create an old-timey feel to the footage, giving the scenes captured in it an almost tilt-shift look.
Along with the new iPhone 13 Pro and Pro Max models announced last week, Apple also revealed that the phones would gain the ability to shoot in the ProRes video format. A new report alleges that it will eat up a whopping 6GB of storage per minute.
How do filmmakers and photographers fake rain for the cameras? A team of creatives has shared a behind-the-scenes look at ways to add fake rain to scenes and how to combine it with lighting for a natural but atmospheric look.
A wedding venue in Gloucestershire, United Kingdom has just published an incredibly ambitious, scripted, single-shot first-person view drone video that takes viewers on a 500-meter journey through the full grounds of its picturesque rural location.
Filmmaker Zack Snyder reveals that the combination of an old lens mixed with his modern equipment allowed him to create the "dreamlike" and shallow depth of field sequences for his latest film, Army of the Dead.
Filmmaker and drone pilot Jay Christiensen of Minnesota-based Rally Studios became a near-overnight viral sensation when he published a video of a bowling alley that took the idea of a scripted single shot to another level. Since then, he's published two more amazing videos of other impressive spaces.
ZY Optics has annoucned four new ultra-fast Mitakon Speedmaster T/1.0 cinema lenses for filmmakers, covering a variety of focal lengths and lens mount compatibility encompassing Micro Four Thirds, Super 35, and Full-Frame.
Venus Optics has announced the 1.4x Full Frame Expander and 1.33x Rear Anamorphic Adapter in PL to PL mount. The anamorphic adapter expands the filming canvas to a 2.35:1 cinematic widescreen ratio on a 16:9 sensor and the 1.4x Full Frame Expander expands the coverage from Super35 into full-frame.
YouTuber, actor, and content creator Josh Yeo created a device that he says is the world's first ceiling-mounted, motion-controlled camera dolly that allows him to create incredible motion timelapses and cinematic video shots in a way that dramatically elevates the quality of his work.
Angelina Jolie is set to direct a biopic of Don McCullin, a British photojournalist who is one of the most well-known photographers of war and urban strife. Tom Hardy will portray the photographer and McCullin is actively involved in its production as executive producer.
FeiyuTech has been making affordable, compact gimbals for years now, and the company's latest promises many of the notable features found on DJI's recently-announced RSC 2 compact gimbal for less than half the price.
Steve Giralt is a New York City-based director, visual engineer, and founder of production company The Garage. He shoots those visually-stunning commercials you see on TV, and while most studios keep secret how they are made, Giralt wants to share it all with the world.
Cinematographer Shane Hurlbut of the Hurlbut Academy recently shared a great DIY tutorial in which he shows you how to build a giant soft box using just some foam core and a few lengths of 1x3-inch wood. The result allows you to create a large, soft light source without breaking the bank.
After many weeks of rumors and leaks, Canon has officially unveiled its first RF-Mount Cinema EOS camera: the 4K EOS C70. In addition, the company also debuted a new EF-to-RF speedbooster, which allows users to take full advantage of full-frame EF lenses on the C70's Super 35mm sensor.
Photographers can learn a lot about composition and color theory from great cinematography. Case in point: in this video, filmmaker Sareesh Sudhakaran of Wolfcrow explains how great movies will often use the 'Three Color Rule' to capture and keep a viewer's attention.
Cinematography and photo nerds rejoice: One Perfect Shot—the popular Twitter account that distills movies down into a single 'perfect' frame—is being adapted into a docuseries for the streaming service HBO Max that promises to be something pretty special.
When Canon officially entered the full-frame mirrorless space with the EOS R, they were praised for releasing not one, not two, but three different RF-mount lens adapters. But it seems that was just the beginning...
Ever since Canon declared that the newly-announced EOS R5 would be able able to shoot 8K RAW video with NO crop, people have been waiting to hear the "catch." Would record time be super limited, or would the camera simply overheat very quickly? The answer, it seems, is "both."
Zhiyun Tech has just revealed a powerful new gimbal called the Crane 3S, which significantly increases the power and versatility of their popular Crane 3 LAB without giving up much in the way of portability.
NAB 2020 has been cancelled. The National Association of Broadcasters has decided to follow in the footsteps of CP+, MWC, SWSX and others by cancelling the 2020 expo in April in the interest of "keeping the community safe and healthy."
Karen X. Cheng made this 1-minute video that shows 5 creative camera shots filmmakers can do on a tiny budget. All you need is a little creativity.
The US Government is being sued by two documentary filmmaking organizations over new visa registration rules that require applicants to divulge any and all social media handles--including pseudonyms--that they've used over the past 5 years. The lawsuit claims that the new rules constitute "unconstitutional surveillance" and could even put foreign filmmakers in danger.
Filmmaker and YouTuber Dan Mace is a big fan of the S*itty Rigs blog, where creatives share the crappiest DIY rigs they've ever used in order to get the shot on a budget. In his latest video, Mace tries out five of the rigs that he felt had the most potential... so you don't have to.
Last night, in a short post titled "Everything Changes" on the Red Hydrogen Forums, 70-year-old RED founder Jim Jannard shocked the RED community by announcing both his retirement and the end of the Hydrogen smartphone project.
Earlier today, Canon revealed their latest Cinema EOS camera: the full-frame EOS C500 Mark II. The camera may not be of much interest to photographers, but its 5.9K full-frame sensor with dual-pixel AF, user-swappable mounts, 5-axis electronic stabilization, and dual CFExpress slots might give us a glimpse at some of what's possible in future EOS R cameras.
A few days ago, Panasonic released their new LUMIX S1H. The S1H has gone to town with new features designed to match most filmmakers needs. The features that filmmakers have grown to love in the GH series are now available and improved upon in the full-frame S-Series.
After first announcing the Lumix S1H at the end of May, Panasonic is officially launching the L-Mount camera today, adding a third offering to its full-frame mirrorless lineup that includes the high-resolution S1R and the hybrid S1.
Hot on the heels of Canon’s EOS R announcement, Fujifilm has just announced their new camera, the X-T3. It's the first APS-C sensor size mirrorless camera that records in 10-bit internally. We were lucky enough to get our hands on a production model to check its video capabilities.
The mobile photography gear company Moment has just announced its first collection of products designed for shooting cinematic video on your phone. There's a new Anamorphic Lens, iPhone X Battery Photo Case, Gimbal Counterweight, and Filter Mount.
The "dolly zoom," also known as the "Hitchcock zoom" or "Vertigo effect," is a filmmaking technique that involves changing a zoom lens' angle of view while moving the camera toward or away from a subject to keep their relative size in the frame the same. Here's a 4-minute video by Now You See It that explains this technique and how (and why) it's used.
It’s easy to obsess over gear. We all love new toys, and it’s natural to lust over that hot new mirrorless camera or convince yourself that a lens upgrade is going to take your photos to the next level. But amid the onslaught of pretty-looking shots and gear reviews, never forget: story is king.
No matter how great your location, how great your setup, how well-posed your model or well-crafted your story board, camera shake will ruin your shot. So here are 6 stabilization hacks that'll help you keep that camera steady for sharper photos and smoother video.
When you watch nature documentaries like the BBC's famous Planet Earth series, do you take for granted that everything you're seeing is 100% real? We wouldn't blame you if you did, but as Simon Cade of DSLRguide explains in this video, you'd be wrong.
Photographers, especially wedding photographers, might be tempted to start playing around with video or even offering some video services alongside their still work. This short tutorial will cover some basic tips that will help you navigate the chasm between shooting photos and capturing video.
When Filmakademie student Eugen Merher created his Adidas spec ad "Break Free," he knew he had something special on his hands. Unfortunately, Adidas' communications department never got back to him; now they get to watch his beautifully-crafted ad take off without them.
We're not expecting a lot of exciting camera announcements from CES this year, but the Panasonic GH5 is a big fat exception. After teasing us at Photokina, Panasonic has finally unveiled the long-awaited followup to the much-loved GH4.
The iPhone 7 Plus—and many other high end smartphone cameras these days—can capture some really impressive photos and video. If you were doubting that, just watch this comparison by Parker Walbeck of Fulltime Filmmaker. He compared the iPhone 7 Plus against his $50K RED Weapon, and was "blown away" by the results.