eyeball

Canon Australia Knocks it Out of the Park With Stunning #WhatDoYouSee Promo

Nothing like starting hump day off with some visual inspiration, and this promo video, released by Canon Australia earlier this week, certainly fits the bill.

Put together as part of the company's #whatdoyousee campaign, the video is made up entirely of reflections in people's eyes that answer the campaign question, "What do you see?"

Entire Story Told Through Reflections in an Eyeball

Last Saturday, we featured a creative music video by the band James Wallace and the Naked Light that was shot entirely in one take in the reflection of a fan's eyeball. It was a wonderfully simple video and an approach we hadn't seen before in a music video.

But shortly after featuring that video, we were told that a similar idea had actually been done before by the Italian band K-Conjog, when they made the award-winning video for their song Qwerty.

The Camera Versus the Human Eye

This article started after I followed an online discussion about whether a 35mm or a 50mm lens on a full frame camera gives the equivalent field of view to normal human vision. This particular discussion immediately delved into the optical physics of the eye as a camera and lens -- an understandable comparison since the eye consists of a front element (the cornea), an aperture ring (the iris and pupil), a lens, and a sensor (the retina).

Despite all the impressive mathematics thrown back and forth regarding the optical physics of the eyeball, the discussion didn’t quite seem to make sense logically, so I did a lot of reading of my own on the topic.

Iris: A Concept Camera That’s Controlled Using Your Eye

Using the human eye to control cameras isn't a new idea -- Canon used to offer eye-controlled focusing in its SLRs -- but designer Mimi Zou's Iris concept camera takes the concept one step further by having the camera be entirely controlled by the eye. Shaped like a lens, the photographer uses the camera by simply looking through it. Focusing, zooming, and snapping photos are done by looking, narrowing/widening the eyes, and blinking (respectively).

Turning the Eye into a Camera Sensor

What if in the future, the human eye itself could be turned into a camera by simply reading and recording the data that it sends to the brain? As crazy as it sounds, researchers have already accomplished this at a very basic level.