The camera market may look vastly different in the future than the Canon and Nikon dominated one we see today if recent trends continue. Amateur Photographer is reporting that the combined share of Canon and Nikon dropped a whopping 11% in Japan through 2010, and is currently at 60.4%. What’s more, Sony has increased its share to 15.2%, and has in fact overtaken Nikon in the UK, capturing 25% of interchangeable cameras sold compared to Nikon’s 20%.
Sony received a lot of attention in recent months for its innovation, launching the world’s first translucent mirror DSLRs and the NEX line of EVIL cameras. Canon and Nikon have yet to enter the EVIL market, though Nikon is rumored to have a pro-level mirrorless camera ready by April.
Nikon’s entry into the mirrorless camera market may only be a few months away. Mirrorless Rumors is reporting that, according to “good sources”, Nikon will unveil a new mirrorless system in April 2011. Unlike the existing EVIL cameras on the market today (e.g. Sony NEX, Samsung NX, and Micro Four Thirds cameras), the new system will not be geared towards amateurs and photo enthusiasts, but rather professional photographers.
In the present day world of photography, “mainstream” digital cameras aren’t nearly as modular as desktop computers since components can’t easily be swapped in and out of the camera body. The future might look quite different, and Nikon is taking a step in that direction with a recent patent filing for interchangeable sensors on EVIL cameras. In addition to choosing a particular lens depending on the desired photo, photographers would be able to choose different sensors as well.
DCHome forum member voigtlander just posted this photograph of a Nikon concept camera from Nikon Sapporo Showroom, where photography is prohibited. There’s a lot of discussion over whether or not this design suggests what a future Nikon EVIL camera might look like, since it seems to have the same form factor as existing EVIL cams (e.g. Samsung NX10).
Olympus recently suggested that they would be going “all in” with EVIL cameras and pulling out of the DSLR game, and today they announced a new camera that has slightly better features and one extra letter than the E-PL1. The E-PL1s is virtually identical to its 12.3 megapixel “s”-less counterpart, except it has ISO upgraded from 3200 to 6400, a new battery, and a lighter body. The body itself weighs only 342g, compared to 700+g DSLR bodies. It’ll be available exclusively in Japan come April in red, white, or black, and bundled with a new 14-42mm II f/3.5-5.6 lens.
Olympus is ditching the entry-level DSLR in favor of its Micro Four Thirds mount PEN line of EVIL cameras. In an interview with Fotopolis, Toshiyuki Terada — the Product Manager of Olympus’ SLR Planning Department — is quoted as saying,
We do not have concrete plans to replace the E-620 and other recent SLRs. The entry level SLR class can be completely replaced by the Pen system in terms of performance.
Later in the interview, Terada seems to say that leaving the DSLR market entirely is one of the company’s goals. Read more…
We’re having a hard time deciding whether to laugh or cry. Sony has been on top of the innovation game lately, but today’s announcement is a bit silly — they held a special press event to announce a pink version of the NEX-3 mirrorless camera. Earlier in October rumor sites were already reporting the October 12th press event scheduled to “announce a new mirrorless SLR”. Other websites began speculating as to whether or not it would be a new EVIL model to compliment the NEX-3 and NEX-5. Turns out the answer is no. It’s just a pink NEX-3.
The camera will be available in Japan starting November 19th.
Photokina 2010 came and went without any bombshell EVIL announcements by Canon or Nikon, but murmurs about impending cameras persist. According to Taiwanese newspaper DigiTimes, Nikon is ready to enter the “mirrorless DSLR-similar camera” market:
Japan-based camera brand Nikon expects its new mirrorless DSLR-similar camera will help expand its market share in the interchangeable-lens camera (ILC) market in the Asia Pacific to 40% in 2011 and 50% in 2012, according to the company.
As Sony and Samsung Electronics have both recently entered the DSLR-similar camera market, Nikon pointed out that the DSLR-similar cameras should not cause damage toward the sales of traditional DSLR, instead the model has helped increase consumer acceptance of ILC.
For comparison, Nikon’s market share in Taiwan was about 25% earlier his year, but they hope to reach 35% by the end of 2010 by addressing supply issues.
If the details posted by DigiTimes are legitimate, then we should be seeing a Nikon EVIL camera announcement very soon… perhaps at CES 2011 in early January?
Nikon to enter mirrorless DSLR camera market (via Nikon Rumors)
Image credit: Pie Chart by atomicShed
Panasonic announced the Lumix GH2 today at Photokina. Here’s the low down: the GH2 is a 16.05 megapixel Micro Four Thirds EVIL camera with an ISO range of 160 to 12800, 23 autofocus points, face detection, a 3-inch swiveling LCD screen, and HD video recording at 1080p (60i/24p). You can also use the 3D lens Panasonic announced recently to capture 3D photos with this camera. This camera will ship by the end of this year at a price of $900 for the body only.
Wow… Fujifilm just unveiled a new
EVIL compact camera it’s going to be showing off at Photokina, and it look amazing. The camera is styled like a film rangefinder camera, with a leathery covering surrounding the body and a magnesium alloy top and base plate. Inside the camera is a 12.3 megapixel APS-C sensor that has an ISO range of 200 to 6400 and captures 720p video or stills at 5fps. There’s a 2.8 inch LCD on the back, and a new and innovative hybrid viewfinder that can toggle between electronic and optical modes. The lens is a fixed prime 23mm f/2 Fujinon.