erikalmas

The ‘Why’ of an Advertising Photo

I did my first advertising assignment in the year 2000. I still remember how excited I was when I, a few months later, walked out of a bookstore on Chestnut Street in San Francisco with several magazines with my pictures in them.

My Three Years Without a Photography Agent

In September 2016, my photography agents, Vaughn-Hannigan, abruptly closed their doors after 10 years in business. Since then I have been without an agent, representing myself, and I thought I would look back and ask the question which has been lingering with me through this time: to agent or not to agent?

Dream Assignment: Capturing Wonder in 10 Countries on 5 Continents

A few days ago I met up with two younger photographers at a coffee shop in San Francisco.

I have always seen myself as a young, up and coming photographer, but after two decades in photography I guess I’m now among the established, “older guys”.

Is The Print Portfolio Making a Comeback In the Age of The Internet?

In an age where social media fatigue is a real and prominent problem, photographer Erik Almas tries to stand out from the crowd by means of the age-old print portfolio. Detailing the ‘whys’ and ‘whats,’ he briefly goes over what it is that made him decide to go back to the physical portfolio and how his work is organized in the interesting video above.

‘What’s In My Bag’ Video from Erik Almas is Full of Both Great Gear and Great Advice

“What’s in my bag” posts oftentimes come across as a bit pretentious. Between pulling out this body or that piece of glass, it’s easy for the post/video to become a game of “look what I have that you probably don't have because it costs $XX,XXX.”

But when done right, they can be both interesting and informative, as photographer Erik Almås demonstrates in this fantastic walkthrough of his camera equipment.

BTS: Making Epic Advertising Composites with Erik Almas

Purists might not take to all of photographer Erik Almas' work, and in particular the work featured here, but if you can get over the fact that these are composites that necessarily need some help in the computer to come to life, Almas' advertising photography will blow your mind.