This year hasn’t been very friendly to Fujifilm’s film lineup. The company has already announced the discontinuation of APS films, the cutting of some less popular films, and a worldwide price increase. The bad news doesn’t end there: the British Journal of Photography is reporting that the company is making major cuts to its popular Velvia brand, a film known for its resolution and color saturation.
Kodak announced today that it has decided to discontinue its color reversal (AKA slide) films due to a steady decrease in sales and usage. The films discontinued are Ektachrome E100G/E100VS and Elite Chrome Extra Color 100. The company estimates that based on current sales pace, you’ll still be able to purchase the discontinued films for about six to nine months. If you were a loyal Kodak slide film shooter, it’ll soon be time to switch over to negative film or to Fujifilm color reversal films.
(via Kodak via PhotographyBLOG)
Image credit: Kodak Slide Film – 1967 by Nesster