Instagram is a powerful tool that professional photographers must take seriously if they want to be discovered via the platform – because just like every other person with a smart phone, photo editors from major publications are on there too. It’s a way to stay top of mind and connected with the photo-editors you’ve previously worked with, and to share work that can catch their eye and could inspire your next assignment.
We asked 4 photo editors 4 questions regarding the app and how they use it professionally to discover new talent, what they like to see from the photographers they’ve worked with, and what not to post. Read on for tips. Read more…
In the middle of last year, Google finally gave users the option of customizing its homepage with a photograph. Microsoft’s Bing search engine, however, has featured photography ever since it launched in 2009. Fast Company has an interesting article about how the photographs are an integral part of the strategy for stealing users from Google:
You might not imagine a bunch of editors running around looking for sexy, captivating photographs all day at Microsoft, but that’s exactly the case at Bing [...] Every few weeks, the team gathers for a few hours to vote photographs up or down gathered from 14 different image providers, including the Bill Gates-owned Corbis.
Over the years, the team has started to learn what images entice users most. Event-specific photographs, for instance, tend to drive tons of traffic: images from India’s Holi festival, for “national squirrel appreciation day,” or of a solar eclipse.
Bing also sees big traffic “anytime we put animals up,” says Horstmanshof. “People just love animals.”
This also explains why large format newspaper photoblogs have exploded in popularity over the past few years.
How Bing’s Editors Choose Sexy Images To Seduce You Away From Google [Fast Company]
Aviary just launched a new HTML5 photo editor that lets you quickly and easily edit images without Flash. Third-party websites can also embed the editor, allowing images to be edited in place without having to visit Aviary’s website. The widget provides some basic features expected from image editors (e.g. cropping, brightness, contrast, saturation), but also some Hipstamatic-style image filters (instant, toy camera, old photo, retro) that style your photos with a single click.
HTML5 Editor (via Lifehacker)
This has been around for a while already, so many of you have probably seen it, but I just started playing around with it today and was so impressed that I had to share it here. Pixlr is a browser-based Flash application for image editing that resembles Photoshop in both features and functionality. If you’re familiar with Photoshop, then you should have no trouble picking up Pixlr, which is great for situations where you’re on a computer that doesn’t have Photoshop installed.
Try it out and let us know what you think!